Media Business - Sales & Marketing Stories http://www.btobonline.com http://www.btobonline.com en-us Tue, 21 May 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Marketers focus content efforts on storytelling Mon, 29 Apr 2013 06:01:00 EST Forbes Media tapped Tom Davis as its new CMO in April, promoting a former senior VP-sales and marketing who had a hand in building revenue across both print and digital properties. New direction for marketing at Penton Tue, 22 Jan 2013 06:01:00 EST <b><i>Media Business:</i></b><i> What will be your early initiatives?</i><br><b>Spellman:</b> At this point, I'll be auditing what does and what does not make sense.