Media Business - Audience Development Stories http://www.btobonline.com http://www.btobonline.com en-us Tue, 18 Jun 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Determining engagement across channels Tue, 7 May 2013 06:01:00 EST <b><i>Media Business:</b>You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?</i> Five trends to keep developing your audience Tue, 26 Mar 2013 13:16:41 EST As with the rest of b-to-b publishing, the rise of digital continues to be <i>the</i> ongoing story for audience development. BPA's Hansen discusses need for multichannel metrics Tue, 26 Mar 2013 13:16:42 EST Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China. Bloomberg Businessweek expands alternate delivery to 15 new markets Tue, 26 Mar 2013 12:31:43 EST New York—Bloomberg Businessweek, which since December 2010 has been partnering with various newspaper publishers and other delivery services to hand deliver the weekly magazine, is partnering with Gannett Inc.