BtoB Magazine - Lead Generation Stories http://www.btobonline.com http://www.btobonline.com en-us Sat, 18 May 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads Mon, 13 May 2013 06:01:00 EST Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. Experts weigh in on effective b2b lead gen Mon, 13 May 2013 06:01:00 EST <b>Nader Ashway </b> Out with the sales funnel, in with the cocktail shaker Mon, 13 May 2013 06:01:00 EST ADP content campaign pays off Mon, 13 May 2013 06:01:00 EST Until it launched an integrated lead-gen campaign in October, payroll and human resources services company Automatic Data Processing had never run a digital campaign with trackable metrics. What to do with suboptimal leads Mon, 22 Apr 2013 06:01:00 EST One consequence of Big Data and marketing automation is the exponential growth in the number of leads. The five myths of lead generation Mon, 22 Apr 2013 06:01:00 EST Myths about lead generation can lead to faulty practices and missed opportunities. Below we bust five common myths about lead generation and provide tips to help craft strategies that deliver leads that convert to customers. Progressive profiling for quality leads Tue, 19 Feb 2013 06:01:00 EST While collecting prospect data is essential for marketing, marketers need to be wary of overwhelming prospects with requests for information during the lead-generation process.