BtoB Magazine - Social Media Marketing Stories http://www.btobonline.com http://www.btobonline.com en-us Sat, 18 May 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Embrace your online critics Mon, 13 May 2013 06:01:00 EST The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Three steps to building great social content Mon, 22 Apr 2013 06:01:00 EST Let's begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging. Tips to writing a social media policy Wed, 17 Apr 2013 06:01:00 EST While writing a social media policy can be evolutionary, it still needs to have a strong backbone that addresses key elements. Many aspects need to be considered when developing a social media policy, from personal ethics to legal challenges. SEC establishes revised social-disclosure parameters Wed, 10 Apr 2013 11:16:43 EST Washington, D.C.—The Securities and Exchange Commission has issued a ruling requiring companies that engage in social media marketing to first inform their investors about their social strategies. Paid and organic postings can be an effective duo Wed, 3 Apr 2013 06:01:00 EST Social media encompasses two worlds, organic postings and paid advertising, and the two can work together nicely. In fact, some believe the two must be teamed up to make social marketing really pay off. Use social to bait the hook, haul in leads Wed, 3 Apr 2013 06:01:00 EST It's conference season, and I've been coast-to-coast visiting the usual events. Klout debuts business tools for social measurement Mon, 25 Mar 2013 12:57:32 EST San Francisco—Social analytics company Klout Inc. has released a free set of analytics tools for businesses to measure the impact of influencers on brands. Marketo releases social marketing application Fri, 22 Mar 2013 10:31:42 EST San Mateo, Calif.—Marketo Inc. has launched a new social marketing application integrated with its marketing automation solution. Three best practices for social media monitoring at conferences Wed, 20 Mar 2013 06:01:00 EST Conferences around the world are occurring on a weekly basis, and if you're not monitoring social media you're missing out on valuable insights that you can extract from conversations, observes Andrew Gothelf on the Salesforce. Using social media to shorten the sales cycle Wed, 20 Mar 2013 06:01:00 EST B-to-b sales professionals spend their days finding, calling on and following up with new prospects. Experience has taught them that people do business with people they like and trust.