http://www.btobonline.com http://www.btobonline.com en-us Sat, 25 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Fri, 24 May 2013 13:01:47 EST Fri, 24 May 2013 13:01:49 EST Washington, D.C.—Media company Hanley Wood has acquired the Greenbuild International Conference and Expo from the U.S. Green Building Council, the nonprofit organization that oversees the LEED green building certification program. Fri, 24 May 2013 13:01:48 EST Fri, 24 May 2013 13:01:43 EST Fri, 24 May 2013 13:01:45 EST New York—Ogilvy & Mather was named the most effective agency network and Ogilvy & Mather New York was named the most effective agency office at the 45th annual Effie Awards gala Wednesday night. Fri, 24 May 2013 10:45:45 EST Given that my marketing role at Intel, is global in nature, I decided to join the Global Marketing Operations group on LinkedIn. The following was posted to this group: Thu, 23 May 2013 11:31:44 EST Shelton, Conn.—Rick Segal, president worldwide-chief practice officer at gyro, New York, was appointed chairman of the BPA Worldwide board at a meeting in New York Wednesday. Thu, 23 May 2013 06:01:00 EST New York—LexisNexis Legal & Professional announced Wednesday that, together with Reed Elsevier Properties, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from Thompson Media Group. Thu, 23 May 2013 11:31:42 EST London—Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011. Thu, 23 May 2013 11:31:43 EST San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers.