BtoB Magazine - BLOG ROUNDUP http://www.btobonline.com http://www.btobonline.com en-us Wed, 22 May 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif At Internet Week: Marketing + technology = competitive advantage Tue, 21 May 2013 12:31:42 EST New York—Marketers and information technology departments are joined at the hip today, with IT leaving behind its singular focus on back-office operations and increasingly enabling customer information and service. CEIR: Event marketers must adapt to multiple generations Tue, 21 May 2013 06:01:00 EST <b>Media Business:</b> <i>Why is it important for event organizers to pay attention to generational trends?</i> B-to-b media and information industry growth slows Tue, 21 May 2013 13:09:21 EST New York—The growth of the b-to-b media and information industry slowed last year compared with 2011, according to Business Information Network data released by American Business Media. Ziff Davis acquires NetShelter Tue, 21 May 2013 12:46:43 EST New York—Ziff Davis Inc. announced it has acquired NetShelter, a technology publishing advertising network, from inPowered. Financial terms of the transaction were not disclosed. SapientNitro introduces e-commerce platform Tue, 21 May 2013 12:46:44 EST Nashville, Tenn.—Digital agency SapientNitro, Boston, has debuted Sapient CommerceNow, an e-commerce platform that provides clients with an end-to-end solution for marketing, selling and managing transactions online. Pinterest launches richer pins, more content Tue, 21 May 2013 12:46:42 EST San Francisco—Image-sharing site Pinterest is making pins more actionable for pinners by adding background information and content. Nimble debuts new version of relationship management software Tue, 21 May 2013 12:46:44 EST Santa Monica, Calif.—Marketing software company Nimble Inc. announced the release of Nimble 3.0, a relationship management software platform. UBM Tech doubles down on community model Tue, 21 May 2013 06:01:00 EST UBM Tech has a new vision for its future, and it doesn't involve print media. Last month the media company announced it would stop producing print publications and focus instead on the integration of face-to-face and digital communities. Companies face challenges monetizing mobile apps Tue, 21 May 2013 06:01:00 EST Cloud-based and mobile technologies are rapidly reshaping the way business information is gathered, analyzed and consumed, but business information and media companies are still learning how to leverage these technologies to build revenue. Griffey sees content management as editorial education issue Tue, 21 May 2013 06:01:00 EST Sean Griffey, CEO of Industry Dive, launched the digital-only publishing company last year. He recently spoke to <i>Media Business</i> about content management in a mobile-first environment.