http://www.btobonline.com http://www.btobonline.com en-us Fri, 24 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 13 May 2013 06:01:00 EST The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Mon, 8 Apr 2013 06:01:00 EST Back in the 1990s a lot of technology conferences sprouted up around the theme of information technology as a competitive advantage. IT was expected to drive operational efficiencies that separated the leaders from the laggards. Mon, 4 Mar 2013 06:01:00 EST Type “security expert” into Google and the third result is Schneier on Security, a blog written by Bruce Schneier, the author of several books and chief security technology officer at BT. Mon, 4 Feb 2013 06:01:00 EST Of all the market research that flows across my screen every day, nothing stopped me in my tracks quite like the findings of this year's <a href="http://trust.edelman.com/slides/2013-edelman-trust-barometer/" target="_blank">Edelman Trust Barometer. Fri, 11 Jan 2013 13:31:44 EST Luis Suarez has been on a five-year mission to wean himself from email, and he's almost there. His message volume has slowed to a trickle of about a dozen messages per week. Mon, 5 Nov 2012 06:01:00 EST Back in my days as an editor, one memorable management meeting addressed the question of how to take advantage of a big advertising opportunity. A sales rep suggested that we could publish a bonus issue with the advertiser as the sole sponsor. Mon, 8 Oct 2012 06:01:00 EST FMW Fasteners has one of most delightfully silly Twitter feeds I've ever seen. The Houston-based maker of screws, bolts and other construction products finds delight in the mundane. Mon, 17 Sep 2012 06:01:00 EST Progressive Insurance is struggling with the aftermath of a crisis that began when a New York blogger charged that the company gave legal advice to a driver who caused an accident that killed the blogger's sister, a Progressive customer. Mon, 16 Jul 2012 06:01:00 EST If you haven't visited Change.org yet, you should do so. Now. This online petition site is causing problems for some major brands, and it's only just building up a head of steam. Anyone can post a petition about anything on Change. Mon, 11 Jun 2012 06:01:00 EST The following conversation I overheard recently says a lot about how far most companies still have to go to become social businesses. I'll call the speaker Sally. Sally: “It's a sucky job at sucky pay, but I need it.”