http://www.btobonline.com http://www.btobonline.com en-us Tue, 21 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 13 May 2013 06:01:00 EST <b>Objective:</b> Magnus Health was looking to gain more consistency in the email messages that its sales team sends out. It also wanted a way to link email metrics with its Salesforce.com CRM tool. Mon, 13 May 2013 06:01:00 EST Mon, 13 May 2013 06:01:00 EST Marketers have seen the number of channels used to access customers—email, CRM, social, mobile, etc.—grow. Each of these channels typically siloes its data. Mon, 13 May 2013 06:01:00 EST When Brady Corp. decided to revise its website, the company knew it would have to proceed with caution and test everything. Mon, 8 Apr 2013 06:01:00 EST Marketers that are having trouble figuring out an ROI for their social media efforts are in good company, with less than half even attempting to measure a return. Mon, 8 Apr 2013 06:01:00 EST Brian Mackey, director-IBM Marketing Transformation, is assigned to help IBM marketing deploy a data-driven strategy. Tue, 19 Feb 2013 06:01:00 EST Event marketers at Intel Corp. cannot directly trace a sale back to the decision to add a mobile recharging station to their exhibition footprint. Tue, 19 Feb 2013 12:16:42 EST Burlington, Mass. Tue, 22 Jan 2013 11:46:44 EST Newton, Mass.—Neolane Inc. announced a new version of its marketing analytics technology. The enhanced Neolane Marketing Analytics, part of the company's conversational marketing platform, enables marketers to better understand ...