http://www.btobonline.com http://www.btobonline.com en-us Tue, 22 May 2012 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 9 Apr 2012 06:01:00 EST <p> Mon, 9 Apr 2012 06:01:00 EST The watchword in marketing this year is not social or mobile. It's not Facebook or iPad. No, it's something much simpler: complexity. Mon, 9 Apr 2012 06:01:00 EST Siemens uses search to win global business Metrics help Total Security boost sales Mon, 9 Apr 2012 06:01:00 EST <li>Create a list of the 10 most relevant questions CMOs need to answer, such as “What is the cost-per-acquisition per channel?” Once you have defined these questions, determine your Key Performance Indicators (KPIs) and create an... Mon, 9 Apr 2012 06:01:00 EST <i>BtoB: </i><b><i>What are the key priorities for b-to-b marketers that need to improve their Web analytics?</i></b> Tue, 13 Mar 2012 12:31:43 EST Shelton, Conn. Mon, 12 Mar 2012 06:01:00 EST Ryan Urban is the founder of Bounce Exchange, which helps marketers monetize unproductive traffic on their websites by serving targeted ads or other relevant content. Mon, 12 Mar 2012 10:03:06 EST It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. Mon, 12 Mar 2012 06:01:00 EST MICHAEL LEWIS IS chairman of Social Strategy1 and author of “Social Media Leadership: How to Get Off the Bench and Into the Game” (Leigh Walker Books, 2011). He spoke with BtoB about some of the trends in social media metrics.]]>