BtoB Magazine - Event Marketing Stories http://www.btobonline.com http://www.btobonline.com en-us Thu, 23 May 2013 06:00:00 EST 10 BtoB Magazine 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif CEIR: Event marketers must adapt to multiple generations Tue, 21 May 2013 06:01:00 EST <b>Media Business:</b> <i>Why is it important for event organizers to pay attention to generational trends?</i> No booth? No problem. How one company used partnerships, guerrilla tactics to get the word out Mon, 22 Apr 2013 06:01:00 EST Making a splash at a trade show doesn't necessarily require a booth of one's own. IDG introduces new event technology Tue, 26 Mar 2013 06:01:00 EST <b><i>Media Business:</i></b><i> Where did the platform make the biggest impact?</i> B2B event marketers find new ways to create content Mon, 4 Mar 2013 06:01:00 EST Webcasts are the most valuable content marketing tool in Bonnie Thomas' arsenal. Event science: Measuring the performance of exhibitions Tue, 19 Feb 2013 06:01:00 EST Event marketers at Intel Corp. cannot directly trace a sale back to the decision to add a mobile recharging station to their exhibition footprint. dmg::events USA to build diverse portfolio Wed, 13 Feb 2013 06:01:00 EST <b><i>Media Business:</i></b><i> What is the company's expansion strategy?</i>