http://www.btobonline.com http://www.btobonline.com en-us Wed, 19 Jun 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Tue, 18 Jun 2013 12:01:43 EST New York—LongTail Video, which provides video technology to online publishers, announced mobile advertising support for its JW Player. The JW Player now offers pre-roll ad formats for smartphones and tablets. Mon, 17 Jun 2013 12:01:44 EST New York—Ad spending globally will hit $517.0 billion this year, up 2.8% over 2012, according to a report from eMarketer. Fri, 14 Jun 2013 11:16:42 EST New York—Worldwide mobile ad revenue is expected to reach $15.82 billion this year, an 80% increase over the $8.80 billion logged in 2012, according to a forecast by marketing consultancy eMarketer. Fri, 14 Jun 2013 11:31:42 EST New York—Global ad spending will reach $486.0 billion this year, up 3.0% over last year, according to a new forecast by media agency Magna Global, New York. Thu, 13 Jun 2013 11:16:42 EST San Jose, Calif. Thu, 13 Jun 2013 12:31:42 EST San Francisco—Charles Schwab & Co. launched a new ad campaign called “Own Your Tomorrow” that focuses on the power of engagement in life and in investing. The integrated effort was created by Crispin Porter+Bogusky. Tue, 11 Jun 2013 11:46:43 EST New York—U.S. digital ad spending will reach $41.9 billion this year, up 14.0% over last year, according to a new forecast from eMarketer. Of that, $34.3 billion will be on desktop digital advertising and $7. Mon, 10 Jun 2013 06:01:00 EST Some popular American consumer brands enmesh themselves in romantic iconography, like the sporting elegance of Ralph Lauren fashions or the rugged, open-road individualism of Harley-Davidson motorcycles. Mon, 10 Jun 2013 13:31:42 EST Alexandria, Va. Mon, 10 Jun 2013 12:46:42 EST Chantilly, Va.—Local ad spending in the automotive and financial services industries in the U.S. continues to climb, and expenditures on mobile ads are expected to make strong gains by 2017, according to marketing consultancy BIA/Kelsey. Mon, 10 Jun 2013 06:01:00 EST <b>Agency: </b>BBDO, New York Mon, 10 Jun 2013 06:01:00 EST <b>ULTIMATE SOFTWARE </b> Mon, 10 Jun 2013 06:01:00 EST <b>Agency:</b> Deutsch, New York Mon, 10 Jun 2013 11:31:42 EST New York—The Interactive Advertising Bureau announced the addition of five Mobile Rising Stars ad formats to the IAB Standard Ad Portfolio. Fri, 7 Jun 2013 13:31:42 EST New York—Digital advertising company Adknowledge's AdParlor social platform has rolled out two new products: Social Ad Mockup Generator and the Competitive Insights report. Wed, 5 Jun 2013 12:46:47 EST Boulder, Colo.—Interbike International Trade Expo, a bicycle industry trade show, debuted an ad campaign called “Be a Part of the Community.” The print ad effort was developed by TDA Boulder and is aimed at bike shop owners. Tue, 4 Jun 2013 12:32:36 EST San Francisco—Pure Storage, an enterprise storage company, debuted a new ad campaign called “Flash for All.” The campaign, created by gyro San Francisco, is designed to introduce the company's FlashArray 400 series. Mon, 3 Jun 2013 12:16:42 EST New York—U.S. digital advertising revenue in the first quarter of the year hit $9.6 billion, the highest amount within the first three months of any year, according to a new report from the Interactive Advertising Bureau. Mon, 3 Jun 2013 11:16:42 EST Palo Alto, Calif.—A new study by the Chief Marketing Officer Council found that 87% of b-to-b buyers said online content has either a major or moderate impact on vendor preference and selection. Mon, 3 Jun 2013 11:01:43 EST New York—Sun Life Financial, which provides group and individual employee benefits, debuted an ad campaign called “Wake Up.” The integrated campaign, created by Doremus New York, includes TV, print, online and events.