http://www.btobonline.com http://www.btobonline.com en-us Tue, 21 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 20 May 2013 11:31:46 EST Sunnyvale, Calif.—Yahoo Inc. announced it will acquire microblogging service Tumblr for approximately $1.1 billion in cash. Mon, 20 May 2013 11:31:43 EST New York—Global consultancy Accenture has agreed to buy digital agency Acquity Group for approximately $316 million, or $13 per share. Mon, 20 May 2013 11:31:46 EST New York—Marketing departments saw improvements in several key performance indicators in the first quarter of the year, according to a new report by the Direct Marketing Association. Mon, 20 May 2013 11:45:37 EST New York—Seventy percent of marketers and 77% of agencies said they have used branded content as part of advertising in the past year, according to a survey by global newspaper website MailOnline. Mon, 20 May 2013 11:31:45 EST Philadelphia—Social video company Poptent has named Nick Pahade CEO, effective June 3. Pahade was most recently president-CEO of Interpublic Group's Initiative North America. Fri, 17 May 2013 12:46:43 EST San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6. Fri, 17 May 2013 12:46:44 EST San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. Fri, 17 May 2013 12:16:42 EST Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco. Fri, 17 May 2013 12:46:42 EST Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions. Fri, 17 May 2013 12:16:43 EST Toronto—Newswire distribution company Marketwired has named Chief Operating Officer Jim Delaney as CEO in a planned leadership transition. He succeeds Michael Nowlan, who had been CEO for 14 years and will remain on the company's board.