http://www.btobonline.com http://www.btobonline.com en-us Fri, 24 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Thu, 23 May 2013 11:31:42 EST London—Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011. Thu, 23 May 2013 11:31:43 EST San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers. Thu, 23 May 2013 06:01:00 EST New York—LexisNexis Legal & Professional announced Wednesday that, together with Reed Elsevier Properties, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from Thompson Media Group. Thu, 23 May 2013 11:31:44 EST Shelton, Conn.—Rick Segal, president worldwide-chief practice officer at gyro, New York, was appointed chairman of the BPA Worldwide board at a meeting in New York Wednesday. Thu, 23 May 2013 11:31:45 EST Southfield, Mich.—Mars Advertising, Southfield, Mich., has appointed Allan Peretz senior VP-client service and e-commerce, a new role at the agency. Wed, 22 May 2013 12:31:42 EST Cambridge, Mass.—Eighty five percent of business decision-makers said at least one social media channel is very important or important when making technology purchase decisions, according to a new study by Forrester Research. Wed, 22 May 2013 12:16:42 EST New York—A Mobile Marketing Association task force has released recommended definitions for categorizing mobile video ad units. Wed, 22 May 2013 12:01:46 EST Sunnyvale, Calif.—Flickr, the photo-sharing service owned by Yahoo Inc., has revamped its site and added 1 terabyte of free photo storage. Wed, 22 May 2013 12:01:43 EST Boston—Contact data management company Experian QAS has introduced a phone validation tool that identifies landline versus mobile phone types to aid mobile marketing programs. Wed, 22 May 2013 12:16:43 EST London—The Financial Times has launched a new service in Latin America through FT Syndication that provides top FT news and analysis translated into Spanish.