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ROLLOUT FEATURE
New York—Ogilvy & Mather was named the most effective agency network and Ogilvy & Mather New York was named the most effective agency office at the 45th annual Effie Awards gala Wednesday night.
May 24, 2013
Washington, D.C.—The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
May 24, 2013
San Mateo, Calif.—Marketing automation company Marketo Inc. has entered the marketing operations arena with a budget management tool.
May 24, 2013
Washington, D.C.—Media company Hanley Wood has acquired the Greenbuild International Conference and Expo from the U.S. Green Building Council, the nonprofit organization that oversees the LEED green building certification program.
May 24, 2013
New York—Hill+Knowlton Strategies has named Andy Weitz president-CEO of U.S. operations. Weitz was previously exec VP and global co-chair, corporate advisory practice, at Hill+Knowlton Strategies. He succeeds Dan Bartlett, who is leaving to become exec VP-corporate affairs at Wal-Mart Stores.
May 24, 2013
Given that my marketing role at Intel, is global in nature, I decided to join the Global Marketing Operations group on LinkedIn. The following was posted to this group:
May 24, 2013
Shelton, Conn.—Rick Segal, president worldwide-chief practice officer at gyro, New York, was appointed chairman of the BPA Worldwide board at a meeting in New York Wednesday.
May 23, 2013
New York—LexisNexis Legal & Professional announced Wednesday that, together with Reed Elsevier Properties, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from Thompson Media Group. Financial terms of the deal were not disclosed.
May 23, 2013
London—Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011.
May 23, 2013
San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers.
May 23, 2013
NEW CAMPAIGNS
New York—Ogilvy & Mather was named the most effective agency network and Ogilvy & Mather New York was named the most effective agency office at the 45th annual Effie Awards gala Wednesday night.
May 24, 2013
Washington, D.C.—The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
May 24, 2013
San Mateo, Calif.—Marketing automation company Marketo Inc. has entered the marketing operations arena with a budget management tool.
May 24, 2013
Washington, D.C.—Media company Hanley Wood has acquired the Greenbuild International Conference and Expo from the U.S. Green Building Council, the nonprofit organization that oversees the LEED green building certification program.
May 24, 2013
New York—Hill+Knowlton Strategies has named Andy Weitz president-CEO of U.S. operations. Weitz was previously exec VP and global co-chair, corporate advisory practice, at Hill+Knowlton Strategies. He succeeds Dan Bartlett, who is leaving to become exec VP-corporate affairs at Wal-Mart Stores.
May 24, 2013
Given that my marketing role at Intel, is global in nature, I decided to join the Global Marketing Operations group on LinkedIn. The following was posted to this group:
May 24, 2013
Shelton, Conn.—Rick Segal, president worldwide-chief practice officer at gyro, New York, was appointed chairman of the BPA Worldwide board at a meeting in New York Wednesday.
May 23, 2013
New York—LexisNexis Legal & Professional announced Wednesday that, together with Reed Elsevier Properties, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from Thompson Media Group. Financial terms of the deal were not disclosed.
May 23, 2013
London—Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011.
May 23, 2013
San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers.
May 23, 2013
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