Resources

BtoB's Best 2007 celebrates the best individual marketers, creative and brands of the year. Read profiles of the top b-to-b marketers, the stories behind the 10 strongest b-to-b brands, and the best advertising campaigns of the year.

How will you engage your prospects and customers next year? Chances are you will try new technologies, new online tactics, and increase your measurement of campaign effectiveness. The lists in the 2008 Marketers Resource Guide will help you find companies to help you engage your customers and energize your marketing.

BtoB's annual Interactive Marketing Guide offers selections on e-mail, search, Web sites, online advertising, online events, publisher sites and interactive agencies. Each section provides an overview, tips, an interview with a subject expert and sidebars with special resources and data. You'll also find updated lists and data charts.

BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the link below.

How can you do online video? What's the best way to use your CRM system? How can you run a more effective lead generation program? What's the best way to do a webcast? BtoB's Whitepaper Library provides users with free vendor-sponsored whitepapers that cover all these subjects and more.

BtoB's Blog Roundup is a insider look at the week in the marketing blogs. Each week we'll pull a half dozen stories from the marketing blogosphere that we think you'll find interesting or useful. There's so much information out there, there's no possible way you can digest it all. So we've attempted to select the best-of-the-best.