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BREAKDOWN
 
Based on 320 survey respondents representative of the true b2b market, this report contains:
  • Emerging trends in SEO and paid search applied to b2b markets.
  • Detailed segmentation analyses: large vs. small companies, tech vs. non-tech sectors, companies that measure ROI vs. those that do not, and long vs. short sales cycle organizations.
  • Demand curves of b2b search marketing for SEO and paid search.
  • 46 pages, over 45 charts and graphs, 320 b2b responses.
Key Findings Include:
  • Mapping the different uses of the search functionality according to marketing goals.
  • Search marketing budgets.
  • Metrics that b2b marketers are using to judge search success.
 
DATA POINTS
 
Readers of B-to-B State of search Marketing: Best Practices will learn:
  • How important search is to today's marketers.
  • Which marketing goals—web traffic, lead gen, branding, etc.—are best served by search.
  • What tactics—content creation, SEO landing pages, XML sitemap, etc.—work best with search.
  • The integration of social media with the search channel.

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2012 Search Marketing: The State of B2B SEO and PPC Practices

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Table of Contents

TABLE OF CONTENTS
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Executive Summary
Current state of search marketing
State of adoption
Top search goals
Key SEO elements
Key Web properties in paid search
Search marketing and social media integration
Search marketing and content
Search marketing and mobile
Local search and its impact
Obstacles to effective search marketing
Success ROI with search marketing
Budgets allocated to search marketing
Large vs. small companies
Appendix A:
Methodology/firmographics
Appendix B:
Supplemental materials
High vs. low--search budgets
Tech vs. non--tech sectors
ROI vs. non--ROI sectors
Sales cycles: short vs. long
Appendix C:
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Charts & Graphs (PDF)

This Research is
Priced at $149.00
State of Search Marketing is designed to provide marketers with an overview of the current state of search marketing and insights into which trends to watch going forward into 2012.

The findings also examine how search is being integrated with mobile and social media platforms, a trend that no b2b marketer should ignore.

But how are b2b marketers using search marketing? As prospects are increasingly bombarded by digital clutter, marketers are changing their tactics in order to break through.   Search Marketing: The State of B2B SEO and PPC Practices takes a look at this question for both SEO and paid search.  The report investigates search opportunity, goals, best practices, local and mobile search, budgets, industry trends, and obstacles.

Search Marketing: The State of B2B SEO and PPC Practices answers:

  • What  are the opportunities for best practices in b2b SEO and PPC search marketing?
  • When do desktop search practices differ from mobile search queries and results?
  • How marketing budgets are being earmarked for both organic and paid search efforts?
  • Where to find the most effective search tactics?
  • Why there is a slow adoption of mobile search marketing?

Based on over 300 survey interviews, the Search Marketing report includes over 45 charts and graphs, in total  a 46 page report that explores how to leverage search marketing.

Search Marketing: The State of B2B SEO and PPC Practices at a Glance

Here is one example of the more than 45 charts and graphs that summarizes for the b2b marketer how SEO is advancing in our space. At a time when game-changing is the new normal in marketing,   Search Marketing: The State of B2B SEO and PPC Practices, provides important guideposts on how to leverage this platform. You will find-out how search applies to the various specific stages along the sales funnel, and more.

 
One reason for the centrality of search within the marketer's toolkit is how integrated it is with overall marketing goals and other channels. Both SEO and PPC search are considered powerful …"
 
This research is priced at $149.00