INTELLIGENCE CENTER
BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
- Latest emerging trends in social media in b2b markets
- Detailed segmentation analysis into LinkedIn, Twitter, Facebook, and YouTube usage
- Demand curves of b2b social media marketing by technology
- 76 pages, over 90 charts and graphs, 577 b2b responses.
- The adoption curve for b2b social media marketing by technology
- Mapping the different uses of the social media technologies according to the marketing need
- How quickly the average marketer takes to become proficient in b2b social media marketing
- Metrics that b2b marketers are using to judge success.
- The single most important social site to b2b marketers
- The social media platforms best suited to specific marketing needs
- B2b marketing budgets for social media marketing
- The integration of social media with other marketing channels.
newest research
Emerging Trends in B-to-B Social Media Marketing: Insights From the Field
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The past few years have brought a significant change in b2b buying behavior in the new setting of social media. Now social networks can be used to access and share any information on virtually every organization, brand, and product. In April 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. The responses, received from companies of all sizes and across all industry segments, highlight the crucial factors how b2b marketers are leveraging social media. This study not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.
This report reviews how top performing companies establish a business case for social media, and use the differentiating factors they deploy as a result to improve their marketing effectiveness through social media. The report includes 76 pages and over 90 charts and graphs that are designed to jump start your social media marketing. This research it for marketers, advertising executives, owners, senior managers, and strategic planners. It will help you learn:
- The adoption curve of social media … you'll be surprised to learn how much more demand is untapped.
- The different applications, from branding, to listening, to promoting, depending on which social media is used.
- The average time it takes a new marketer to become proficient in social media. Faster than you think!
- Metrics. Most social media marketing is unmeasured … find-out how metrics will be a game-changer for the industry.
This research will help marketers budget, plan and execute social media based campaigns in the coming year.
Social Media Marketing at a Glance
Here is one example of the more than 90 charts and graphs that tells the social media marketer exactly how to use this technology. At a time when game-changing is the new normal in marketing, Emerging Trends in B-to-B Social Media Marketing: Insights From the Field, provides important guideposts on how to leverage this platform. You will find-out how social media applies to the various specific stages along the sales funnel, and more.
Blogging is a great way to be heard by others if your approach is right
and your content is appealing. We've also discovered that there is better
attention paid on Facebook as opposed to Twitter. I think a lot of
businesses jumped on the Twitter bandwagon before considering the
business applications of Facebook."