INTELLIGENCE CENTER
BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
B-to-B TWITTER SURVEY BREAKDOWN
With in-depth insight into how marketers are using Twitter, this report contains:
- 41 Pages
- 387 Survey Responses
- 21 Charts
- 6 Case Studies
WEB ANALYTICS RESEARCH REPORT: BREAKDOWN
With in-depth insight into how marketers are using online analytics, this report contains:
- 139 Pages
- 679 Survey Responses
- 22 Charts
- 10 Case Studies
- Segment Analysis
Search Marketing: The State of B2B SEO and PPC Practices
State of Search Marketing is designed to provide marketers with an overview of the current state of search marketing and insights into which trends to watch going forward into 2012.
Emerging Trends in B-to-B Social Media Marketing: Insights From the Field
The past few years have brought a significant change in b2b buying behavior in the new setting of social media. Now social networks can be used to access and share any information on virtually every organization, brand, and product. In April 2011, BtoB surveyed more than 550 executives for Emerging Trends in B-to-B Social Media Marketing: Insights From the Field. The responses, received from companies of all sizes and across all industry segments, highlight the crucial factors how b2b marketers are leveraging social media. This study not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.