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B-to-B TWITTER SURVEY BREAKDOWN
With in-depth insight into how marketers are using Twitter, this report contains:
  • 41 Pages
  • 387 Survey Responses
  • 21 Charts
  • 6 Case Studies
More Research

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B2B Twitter Research Report

Author: Paul Gillin, Social media columnist, BtoB
Look Inside
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Table of Contents

TABLE OF CONTENTS
Close
Goals
Methodology
Which of the following best describes your marketing activities?
Analysis and Discussion
Can you directly attribute sales/revenue to your Twitter efforts?
Are you satisfied with the ROI of Twitter?
On average, how often do you post tweets?
How many daily visitors do you receive from Twitter?
What percentage of your marketing budget do you allocate to social media?
How long have you or your company used Twitter for business?
Does your company have multiple Twitter accounts?
Does your company have Twitter accounts dedicated to one product or brand?
How many Twitter followers does your business have?
What percentage of your followers do your business accounts follow back?
How important is it to gain existing customers as followers?
How important is it to gain prospects as followers?
Who is responsible for posting/managing your Twitter accounts?
Please rate the following in terms of their degree of difficulty in using Twitter
On average, how often do you post tweets?
Which of the following tools/apps do you use?
How often do you directly respond to tweets?
What sorts of tweets about your business are more likely to elicit your response?
On average, how much time do you spend a day managing business Twitter accounts?
How important is Twitter for the following marketing/communications goals?
Where do you think Twitter will be in two years in regard to its usefulness to your organization’s online marketing?
Do you expect the amount allocated to Twitter in the next year to increase, decrease or remain flat?
Rate the importance of the following metrics when measuring the success of a Twitter program or campaign
What percentage of your overall Web traffic comes from Twitter?
How many daily visitors do you receive from Twitter?
Rank the value of each social media platform to your company’s marketing efforts
Demographics
How many employees does your company have?
What industry do you work in?
What is your title?
How big is your company’s marketing department
How many years of experience do you have in marketing?
Executive SummaryThe seven habits of highly satisfied tweeters
Case Studies
Case Study #1: CME Group
Case Study #2: Initiate Systems
Case Study #3: Soweb
Case Study #4: Hewlett-Packard Storage
Case Study #5: Industramark
Case Study #6: Analog Devices
Appendix
Satisfied with Twitter segmentation

List of Charts

LIST OF CHARTS
Close
Which of the following best describes your marketing activities?
Can you directly attribute sales/revenue to your Twitter efforts?
Are you satisfied with the ROI of Twitter?
On average, how often do you post tweets?
How many daily visitors do you receive from Twitter?
What percentage of your marketing budget do you allocate to social media?
How long have you or your company used Twitter for business?
Does your company have multiple Twitter accounts?
Does your company have Twitter accounts dedicated to one product or brand?
How many Twitter followers does your business have?
What percentage of your followers do your business accounts follow back?
How important is it to gain existing customers as followers?
How important is it to gain prospects as followers?
Who is responsible for posting/managing your Twitter accounts?
Please rate the following in terms of their degree of difficulty in using Twitter
On average, how often do you post tweets?
Which of the following tools/apps do you use?
How often do you directly respond to tweets?
What sorts of tweets about your business are more likely to elicit your response?
On average, how much time do you spend a day managing business Twitter accounts?
How important is Twitter for the following marketing/communications goals?
Where do you think Twitter will be in two years in regard to its usefulness to your organization’s online marketing?
Do you expect the amount allocated to Twitter in the next year to increase, decrease or remain flat?
Rate the importance of the following metrics when measuring the success of a Twitter program or campaign
What percentage of your overall Web traffic comes from Twitter?
How many daily visitors do you receive from Twitter?
Rank the value of each social media platform to your company’s marketing efforts
How many employees does your company have?
What industry do you work in?
What is your title?
How big is your company’s marketing department
How many years of experience do you have in marketing?
This Research is
Priced at $149.00
B2B marketers can’t afford to ignore Twitter.

The popular microblogging site is not just a way to broadcast marketing messages, but also a means to engage customers and prospects  in two-way conversations that were not previously possible.  Twitter’s rapid and public interactivity fosters trust, contributes to brand loyalty and — for 21% of the organizations in our survey — even leads to sales.

But, while everybody is talking about Twitter, not everybody knows what to do with it. How are successful b-to-b marketers making the most of this social media phenomenon? What are they doing to manage their Twitter accounts? Who should be responsible? What kind of budget is allotted? The B2B Twitter Research Report offers the answer to these and other questions.

The B2B Twitter Research Report , conducted in May 2010 compiled some 387 responses from US marketers. Through analysis and richly detailed charts and graphs, the results shed light on how marketers are managing Twitter, how they choose topics and content, their attitudes toward ROI and value and where they see Twitter’s future in the marketing mix.

The report also includes five case studies that illustrate the Twitter experience of b2b companies like CME Group, IBM’s Initiate subsidiary, Hewlett-Packard and Analog Devices. (see the Table of Contents for a complete list).

The B2B Twitter Research Report provides marketers with an in-depth picture of how their colleagues are employing Twitter at their companies and the best practices that innovators are developing. It’s a guide for getting on board fast with the b-to-b world’s most popular new communications tool.

 
The BtoB study demonstrates one thing vividly: the most satisfied Twitter users are also the most active. Almost across the board, respondents who said they could attribute sales directly to Twitter activity or who posted tweets multiple times per week showed higher satisfaction with return on investment than those who had not achieved tangible results."
 
This research is priced at $149.00