2013 B2B Social Media Marketing: Best in Class Rise to the Top
The 2013 B2B Social Media Marketing: Best in Class Rise to the Top report is a unique look into how best-in-class b2b markers are using social media and what is working best for them.
This research will demonstrate:
- The most effective b2b social media marketing tactics and strategies
- The most effective social media sites for paid ads
- The most important metrics for demonstrating success
- The social platform most suited to specific marketing tasks
- How b2b marketers are budgeting for social media marketing
What's more, this report contains 18 case studies from stand-out marketing departments such as those at Adobe Systems, Aon, Cisco Systems, Dell and Intel Corp. Each of these capsule success stories provides a sneak peak under the hood of industry leaders, showing how they're making the most of Facebook, Video, Twitter, Mobile, LinkedIn and much more.
The 2013 B2B Social Media Marketing: Best in Class Rise to the Top report proves that without a doubt, social media marketing is no longer a phenomenon. It has emerged a powerful mainstream channel that b2b marketers must fully embrace to drive the most successful campaigns. With keen insight into the mind of the best-in-class, this research is essential for b2b marketers looking to step up their social media marketing.
Resarch Finding: Marketers who are "very" or "fully" integrated with social media marketing total 26%.
Takeaway: B2b Marketers who can quickly refine the social channel with a strong plan for integration in support of other marketing efforts will have the competitive advantage.
Social Platform Preferences
Research Finding: LinkedIn, Facebook and Twitter still dominate, but Google+ continues to rank high.
Takeaway: B2B marketers should not ignore Google+. The platform's value for augmenting SEO ranking keeps it crucial.
Benefits of Social Advertising
Research Finding: Branding and Lead Generation are far and away the standout benefits for social advertising.
Takeaway: Marketers should carefully consider investments in social advertising. Certain platforms that work well for one task, may not be appropriate for another.