INTELLIGENCE CENTER
BREAKDOWN
- 98 Fact-filled Pages
- Featuring 50 B2B Companies including Cisco Systems, Hewlett-Packard, IBM and Motorola
- Topics include Email, Lead Generation, Social Media, Direct Marketing and more
new eBook
BtoB's Top 50 Marketing Case Studies
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TABLE OF CONTENTS
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Chapter 1: Email
How Teradata stands out in a saturated market
How First National Corp. hired the right ESP
How Wasp Barcode Technologies lifts open rates
How F5 Networks uses voicemail to support email
How Crestline uses analytics to its advantage
How Constant Contact promotes webinars
How Volvo Construction Equipment increases email opens
Chapter 2: Lead Generation
How Pyramid Consulting manages leads
How TDS gets sales, marketing on same page
How CDW generates sales-ready leads
How Cbeyond uses online video to increase leads
How National Starch improves leads with trade show microsite
How HP Extream's traveling exhibit finds new revenue
Chapter 3: Social Media
How GridGain Systems connects with customers
How Cisco heightens brand loyalty
How Sanbolic boosts leads
How Mongoose Metrics drives, traffic, leads
How AT&T blog leverages 'internal ambassadors'
How Morgan Stanley manages Twitter to its advantage
Chapter 4: Direct Marketing
How AT&T boosts direct mail response rate
How Ryson raises conversions, visibility
How VisualSonics improves its search ranking
How Aetna better targets small-business owners
How Yoh Services raises its profile locally and nationally
Chapter5: Events
How HP promotes event app
How Uniface user conference evolves
How Fresh Intermediate uses group-buying at trade show
How KM Canada launched product at industry show
How Canon introduces product in person
How 2X Software boosts webinar attendance
Chapter 6: Integrated
How AmEx helps rebrand SMBs
How Nihon Kohden raises its profile
How IBM's 'Watson' produces big busines
How Pitney Bowes highlights new mail technology
How Thomson Reuters increased sales opportunities for Eikon
How Motorola Soluntions introduces its new brand
Chapter 7: Video
How Corning's 'Day Made of Glass' went viral
How ScaleMatrix keeps bounce rate down
How Opera got the word out about new product
How Intergraph ramps up video strategy
Chapter 8:10 Great B-to-B Websites
American Express OPEN Forum
Approva.net
Carnival Cruise Line's GoCCL.com
Citrix Online's GotoWebinar
Grainger
GrouponWorks.com
Heroku
Shopify.com
Siemens.com
USxpress.com
This eBook is
Priced at $29.95
Priced at $29.95
It is said that the best way to learn is through experience. BtoB agrees. In our new eBook, Top 50 Marketing Case Studies 2012, we have collected 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
A big reason for our success is that we're sending relevant emails. We're not sending training help for a product that a customer has not purchased or has purchased a long time ago. By helping our customers get a return on investment, we are validating our product and our service commitment, and really creating a relationship." This eBook is priced at $29.95