Ipsos ASI names Musch global CEO
Paris—Ipsos ASI, a global advertising research firm, has appointed Liz Musch global CEO. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America, Buenos Aires.
Gartner study finds digital marketing spending averages 2.5% of revenue
Stamford, Conn.—U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.
Wall Street Journal to introduce WSJ.Money
New York—The Wall Street Journal announced it will introduce WSJ.Money, its new personal wealth management magazine, on March 9. The quarterly magazine will appear in the U.S. edition of WSJ Weekend and cover personal finance and wealth management for the long term.
Top b-to-b agencies show growth in a strong year
As the economy showed slow but steady improvement last year, many of the top b-to-b agencies registered double-digit revenue growth and added significant new accounts to their rosters.