Ipsos ASI names Musch global CEO
Paris—Ipsos ASI, a global advertising research firm, has appointed Liz Musch global CEO. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America, Buenos Aires.
Stamford, Conn.—U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.
New York—The Wall Street Journal announced it will introduce WSJ.Money, its new personal wealth management magazine, on March 9. The quarterly magazine will appear in the U.S. edition of WSJ Weekend and cover personal finance and wealth management for the long term.
Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity.
As the economy showed slow but steady improvement last year, many of the top b-to-b agencies registered double-digit revenue growth and added significant new accounts to their rosters.
New York—There was a 40% increase in the number of brands advertising on magazine media platforms (tablet, online and print) in the first half of this year compared with the same period in 2011, according to data released by MPA.
Content marketing is playing an increasingly central role in the channel mix as marketers seek to enhance prospect and customer engagement and trust, according to a new study from BtoB.
New York—American Business Media has formed an alliance with the Professional Publishers Association, a London-based association of business information and media companies, to enable members of each organization to access the other's markets.