Ipsos ASI names Musch global CEO
Paris—Ipsos ASI, a global advertising research firm, has appointed Liz Musch global CEO. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America, Buenos Aires.
Stamford, Conn.—U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.
New York—The Wall Street Journal announced it will introduce WSJ.Money, its new personal wealth management magazine, on March 9. The quarterly magazine will appear in the U.S. edition of WSJ Weekend and cover personal finance and wealth management for the long term.
As the economy showed slow but steady improvement last year, many of the top b-to-b agencies registered double-digit revenue growth and added significant new accounts to their rosters.
Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity.