BTOB RESEARCH REPORTS
BUY NOW! Web analytics is a burgeoning tool for today's marketer. It is especially vital in the digital space. How do the metrics of Web analytics stack-up? This report provides marketers with a snapshot of the current state of Web analytics.
BUY NOW! The past few years have brought a significant change in b2b buying behavior in the new setting of social media. Now social networks are used to access and share any information on virtually every organization, brand, and product.
RESEARCH
New York—Marketers are still in the early adoption stages of data marketing, according to a new report from the Interactive Advertising Bureau and Winterberry Group.
Reston, Va.—Video sharing site YouTube.com attracted 157.2 million unique visitors in December, up 9% from the same period a year earlier, according to Internet marketing research company comScore Inc.
Rich Vancil
What is "sales enablement"? In IDC's research, we observe the broad and long process of how marketing assets are created, and then how those assets are provisioned and used by the selling teams.
Williamsburg, Va.—Of the 80,826 local advertising sales reps, 51,600 of them offer online advertising among the products they sell, according to “Assessing Local Digital Sales Forces,” a white paper written by Gordon Borrell, CEO of research and consulting firm Borrell Associates.
Kate Maddox
As b-to-b marketers usher in the new year, they have even more ways to create innovative, engaging programs to connect with their target audiences.
Despite being beset by continued economic woes and global turmoil, 40.8% of b-to-b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey.
Sean Callahan
The statistics are gathering like a storm. In December, eMarketer released a study indicating that mobile has surpassed print readership. Mobile usage increased 30% in 2011, to 65 minutes per day, compared with just 44 minutes for magazine and newspaper reading, which were down a combined 12%.
New York—Reading of digital versions of magazines on desktop or laptop computers, tablets, e-readers and smartphones accounts for 11% of the total gross magazine audience in the U.S., according to market research company GfK MRI.
Kate Maddox
Tech marketing budgets will increase an average of 3.5% this year over last year, well below expectations, according to a new report from IDC
Nathan Lipkin
With player salaries and other costs continuing to rise, the National Football League and other major North American sports leagues would welcome a new sponsorship revenue stream.
Staines, U.K.—Global IT professionals find vendor white papers useful, though most outside North America struggle to find localized vendor content, according to a new study from IDG Connect, the lead-generation division of International Data Group.
Sean Callahan
B-to-b marketers are beginning to experiment with display advertising on social networking sites such as Facebook and LinkedIn.
Chicago—Mobile paid search traffic is now 12% of all impressions emanating from paid search campaigns, according to Performics, a search engine marketing company owned by Publicis Groupe.
Sean Callahan
For b-to-b media companies, much of the past three years has consisted of filling figurative sandbags, as publishers have scrambled to stem the flood of departing print revenues.
Christopher Hosford
While digital increasingly dominates marketing tactics, the rate of adoption for Web analytics solutions has been comparatively slow, according to a new study by BtoB.
Christopher Hosford
Events remain a key form of marketing outreach for companies, and marketers view various forms of marketing automation as having great potential for realizing event ROI.
Christopher Hosford
The media world must come to grips with new technologies that help advertisers better understand reader behavior, according to participants in a panel earlier this month at the New York Technology Council's conference entitled “How Analytics and Data Are Changing Media.
Christopher Hosford
“Emerging Trends in B-to-B Social Marketing: Insights From the Field” found that marketers are vexed by poorly defined metrics. A larger percentage (58%) of the most experienced users view this as a major obstacle than do those who are new to social media marketing (53%).
Sean Callahan
UTest, a software testing marketplace, is typical of many b-to-b marketers in its choices of online marketing vehicles. Matt Johnston, the company’s CMO, said uTest currently favors targeted digital efforts rather than online display advertising.
Sean Callahan
Austin, Texas—David Niederkorn, manager-marketing communications North America for John Deere, addressed the American Business Media 2011 Annual Conference on Tuesday and told media companies, “Tell me something I don't know.”
Sean Callahan
Even for top executives, digital content is a fact of work life.
Karen J. Bannan
Email marketers are still concerned about relevance, according to a BtoB study being released this month. 'B-to-B State of Email Marketing: Best Practices' details the current state of email marketing as well as trends to watch going forward.
|
