CURRENT ISSUE

SPECIAL REPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

LEAD GEN

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

MANAGEMENT Organization

GE bets big on new Industrial Internet software business

Email

How real-time analytics help email marketers

Direct

A/B testing boosts email, website development

Randall Rozin is global director-brand management and marketing communications at Dow Corning Corp. His work includes brand revitalization and the creation and global launches of new product and ingredient brands. He also advises on internal branding, marketing and social media strategy. Rozin has held a variety of commercial and management positions in sales, channel development, marketing and cross-industry and cross-functional leadership, as well as in communications and strategy development. Outside of Dow Corning, Rozin is an editorial board member and writer for several leading business journals, including the Journal of Brand Strategy and the Journal of Brand Management. He has a B.A. in journalism from the University of Oklahoma and an MBA in international business and marketing management from Syracuse University. He is also a frequent panelist, keynote speaker, author and instructor at business conferences and universities.