Previous issues can be found in the BtoB archive
BtoBonline.com is a Web Site of BtoB, the magazine for marketing strategists, and is a publication of, Crain Communications Inc. Our postal address is 711 Third Avenue, New York, NY 10017-4036. We can be reached by e-mail at email@example.com or by telephone at 212-210-0467.
Collection and Use of Information
Information You Provide. When you subscribe, register, participate in conferences or webinars, use online or mobile applications, participate in social networking, enter contests or surveys, make purchases or at other times, we collect and store personally identifiable information from you that may include your name, postal and e-mail addresses, credit card information, facts about your profession, company and responsibilities and information regarding your computer system. Information collected about you may be used by us and our affiliates and partnering third-party companies to provide you with the features of the BtoB Products, to enable us to provide the products you requested, to personalize content and advertising, to send you e-mail notifications about our services and products, for audits, to perform statistical analysis of user behavior in order to measure interest in the various areas of our site (such as for product development purposes), to enforce our user agreement and to inform advertisers as to how many users have seen or "clicked" their advertising banners. We will disclose site usage information to third-parties only in aggregate.
Information from Third Parties. We may from time to time obtain data about you from third-parties such as business partners, mobile carriers or other companies. If you use your login credentials from a social networking site (“SNS”) to use a BtoB Product, we may receive information from such SNS in accordance with the terms and conditions of the SNS. We may use any data from a third party to include you in our database(s) or append it to existing user data to add more detail to the information we have about you.
Cookies. For each visitor to this Web Site, our web server may automatically attempt to identify the user through a cookie set within your browser. This is done to provide access to the Web Site. From time to time we may also track information, in aggregate, on pages and features that users access or view. The activity is collected and stored in our server's log files. We may log Internet Protocol (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use this information in an aggregate fashion to track access to the Web Site. Our email alerts utilize tracking technology that allows us to see how many newsletter e-mails are opened and the e-mail address of users who have clicked on a given story, feature or advertisement. We use this information for internal purposes to measure the aggregate number of people who view a given newsletter item.
We may also set cookies to your computer to allow subscribers and users to store login information, set personalization and navigate easily through the Web Site. Through the use of additional cookies or technology, we will have the ability to track users by their behavior profile and geographic location for the purpose of pushing advertising that matches their interests and/or specific location. We may, and may enable our advertisers to, collect your location via certain services we provide through digital applications, wireless access protocol services or mobile phone service. We, or the service provider, will inform you of such collection at the time you use the service. By using such service, you hereby consent to our collection, use and disclosure of your location information as described.
Opt-Outs. You may change/correct your preferences or personal information at any time online via the Web Site of the relevant BtoB Product. You may also contact us at the above e-mail address or phone number. We retain the right to contact a subscriber or registered user regarding account status, orders for products or services, changes to the registration agreement or to enforce our subscription agreement. We will remove any registrant (and their personal information) from our database pursuant to a request from the registrant, including full name and e-mail address, to firstname.lastname@example.org. You may not be able to fully access this Web Site or other product if you request removal of your personal information.
Mobile Consents/Opt-Outs. We may provide you messages, including marketing, via your wireless email address or by short message service, wireless access protocol services or mobile phone service. By providing us with you wireless email address or by signing up for any SMS, WAP or mobile phone service, you consent to receiving services and messages at the address or number you provide for such purposes, and understand that your wireless carrier’s rates apply to these services/messages. You may opt-out of SMS, WAP or mobile services by following the instructions provided in the message.
California Residents. Under California law, California resident users may opt-out of the disclosure of personal information to third parties for the third parties’ direct marketing purposes. You may contact us for such information or to opt-out of the sharing of your personal information with third parties for marketing purposes as detailed above at any time by sending an e-mail stating this preference and including your full name and e-mail address to email@example.com or, if you are a print subscriber, please call 1-877-320-1724.
Children. The BtoB Products are not intended for use by children, especially those under age 13. BtoB does not knowingly collect or store any personal information about children under the age of 13.
Non-US Users. This Web Site is operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provided to us will be transferred to the United States. By using our Web Site, participating in any of our services and/or providing us with your information, you consent to this transfer.
Data Security. To guard against unauthorized access, we have in place commercially reasonable technical and other controls to help protect the information. Please note that no method of transmission over the Internet or of electronic storage is 100% secure and, therefore, BtoB cannot guarantee security.
Policy Last Updated: July 2013