MEET THE BLOGGER
Petra Neiger, social media marketing manager, Cisco Systems
Petra Neiger manages the consulting arm of Cisco Systems’ global social media organization, which provides strategic and tactical guidance on social media marketing to various teams within the company. Neiger was responsible for the award-winning marketing strategy for Cisco myPlanNet, a simulation “edugame,” and was a key contributor to several other high-profile virtual launches and programs, such as the Cisco ASR 1000 and 9000 series router and CRS-3 campaigns. Her experience in innovative marketing ranges from advergames and Web 2.0 applications to online contests.
Blog Posts by Petra Neiger