Pam Evans is a Global Marketing Consultant who led digital marketing, analytics and loyalty programs for 15 years at IBM prior to establishing her own company, Pam A. Evans Marketing. Pam specializes in Return on Investment. She advises clients on how to design campaigns to leverage social media, content, web sites, tools and resources to positively impact the bottom line. She directed a series of digital and database marketing transformation initiatives which led to her being named a Top 100 Marketer of the Year by B to B Magazine and the 2008 Marketer of the Year by Target Marketing Magazine. She is past chair of the DMA Business-to-Business Council and current advisor to the DMA Conference Program. Pam has an MBA degree in Marketing from Georgia State University and a BA Degree in English from Georgia Southern University. A digital marketing ECHO award winner, practitioner and thought leader, Pam may be reached at firstname.lastname@example.org.