In this issue

2013 Lead Generation Guide Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

How real-time analytics help email marketers

A/B testing boosts email, website development
May 17, 2013 | www.btobonline.com Connect with us Facebook Join us on LinkedIn Follow Us on Twitter

 SPECIALREPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

Last year was a challenging one for the media business, and successful b-to-b media properties had to find new ways to bring in revenue and keep users engaged in an increasingly fragmented environment. The top properties in BtoB's 2013 Media Power 50 special report showed that by providing targeted, engaging content, they could build audiences and attract advertisers. The Wall Street Journal topped the Media Power 50 list for the 14th consecutive year.

2013 Lead Generation Guide

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

SiriusDecisions Summit offers insights on sales productivity

Is Google+ the place to be?

ABM Coverage

Annual Conference focuses on b-to-b media company of the future

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Priming the Pipeline: Driving Awareness, Conversions & Sales

In this white paper we will explore marketingʼs role in filling the sales funnel, and the barriers to successfully doing so. We will offer as well considerations toward achieving the kinds of revenue potential of which modern marketing increasingly is capable of achieving. Get it here!
  ADVERTISING  

GE's new campaign taps into the Matrix

  Direct Marketing  

A/B testing boosts email, website development

  Lead Gen  

ADP content campaign pays off

Recent List Changes

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Marketing's Role in Outperforming the Fortune 500

Most marketers still lack the tools and processes that enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales. This white paper looks at what top revenue performing companies are doing differently than the rest in terms of measuring revenue performance and aligning sales and marketing teams. Get it here!

Views & Opinions

Editorial

B-to-b print media shows resilience

By John Obrecht, Editor, BtoB

New Channels

Embrace your online critics

By Paul Gillin

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How to get off the b-to-b social media island

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Upcoming events

Conference

Marketing + Technology: The rise of CMO-CIO alignment

Internet Week HQ: Metropolitan Pavilion, Midtown NYC
May 20, 2013
Click here for ticket info!

Webinar

Hit the Road: Best Practices for B2B Mobile Marketing

Thursday, May 23, 2:00pm ET / 11:00am PT
Click here to register

Conference

Media Business Innovators Awards Luncheon

Union League Club, New York
June 13, 2013

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