In this issue

2013 Lead Generation Guide Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

How real-time analytics help email marketers

A/B testing boosts email, website development
May 21, 2013 | www.btobonline.com Connect with us Facebook Join us on LinkedIn Follow Us on Twitter

 SPECIALREPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

Last year was a challenging one for the media business, and successful b-to-b media properties had to find new ways to bring in revenue and keep users engaged in an increasingly fragmented environment. The top properties in BtoB's 2013 Media Power 50 special report showed that by providing targeted, engaging content, they could build audiences and attract advertisers. The Wall Street Journal topped the Media Power 50 list for the 14th consecutive year.

2013 Lead Generation Guide

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

SiriusDecisions Summit offers insights on sales productivity

Is Google+ the place to be?

ABM Coverage

Annual Conference focuses on b-to-b media company of the future

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Media Business Innovators Awards Luncheon

Top Innovators Awards Luncheon- June 13, 2013- New York, NY
Media Business will honor the winners of the 10th annual Top Innovators in Business Publishing Awards at a luncheon Thursday, June 13, at the Union League Club in New York. You'll hear from award recipients in multiple categories, including keynote addresses from our top CEOs. Register NOW!

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Marketing's Role in Outperforming the Fortune 500

Most marketers still lack the tools and processes that enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales. This white paper looks at what top revenue performing companies are doing differently than the rest in terms of measuring revenue performance and aligning sales and marketing teams. Get it here!

Views & Opinions

Editorial

B-to-b print media shows resilience

By John Obrecht, Editor, BtoB

New Channels

Embrace your online critics

By Paul Gillin

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McAfee's Baldwin emphasizes real-time marketing

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Upcoming events

Webinar

Hit the Road: Best Practices for B2B Mobile Marketing

Thursday, May 23, 2:00pm ET / 11:00am PT
Click here to register

Conference

Media Business Innovators Awards Luncheon

Union League Club, New York
June 13, 2013

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