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ABM's Pettit on SIIA merger, future of b-to-b media

Media Business: What do you see as the advantages of the SIIA merger for ABM members?
Clark Pettit: Fundamentally, it's going to give us substantially more scale to continue doing what we've always done. ABM has always aspired to cover the entire business information and media space, and we have wanted to have as broad a participation (as possible) in that whole space, including Big Data companies, etc. >>MORE

FT app blends features of print, Web

The Financial Times responded to the demands of tablet customers last month, rolling out a redesigned Web app that allows readers to choose between a static edition with a fixed article set or a dynamic edition with a continuously updated content stream. The app enables readers to swipe left to right to move between articles, a printlike experience that allows the publisher to tuck in full-page advertisements that have become top revenue generators on the mobile platform. >>MORE

ExpertInsight

Catherine M. Ronan Corporate audience audit manager, BNP Media

Determining engagement across channels

Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?
Catherine Ronan: The Brand Reports are a great way to show a brand's total reach. (We're) committed to providing superior information to our readers and advertising partners, so moving to a Brand Report was a natural progression. We work closely with BPA to produce the best reports possible. >>MORE