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May 17, 2013 www.mediabusinessonline.com
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In the News

ABM's Pettit on SIIA merger, future of b-to-b media

Media Business: What do you see as the advantages of the SIIA merger for ABM members?
Clark Pettit: Fundamentally, it's going to give us substantially more scale to continue doing what we've always done. ABM has always aspired to cover the entire business information and media space, and we have wanted to have as broad a participation (as possible) in that whole space, including Big Data companies, etc. >>MORE

 

FT app blends features of print, Web

The Financial Times responded to the demands of tablet customers last month, rolling out a redesigned Web app that allows readers to choose between a static edition with a fixed article set or a dynamic edition with a continuously updated content stream. The app enables readers to swipe left to right to move between articles, a printlike experience that allows the publisher to tuck in full-page advertisements that have become top revenue generators on the mobile platform. >>MORE

 

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Marketing's Role in Outperforming the Fortune 500

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 ExpertInsight 

 

Catherine M. Ronan Corporate audience audit manager, BNP Media

Determining engagement across channels

Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?
Catherine Ronan: The Brand Reports are a great way to show a brand's total reach. (We're) committed to providing superior information to our readers and advertising partners, so moving to a Brand Report was a natural progression. We work closely with BPA to produce the best reports possible. >>MORE

 

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Priming the Pipeline: Driving Awareness, Conversions & Sales

In this white paper we will explore marketingʼs role in filling the sales funnel, and the barriers to successfully doing so. We will offer as well considerations toward achieving the kinds of revenue potential of which modern marketing increasingly is capable of achieving. Get it here!

 

Recent headlines

Nielsen Expositions sold to Onex for $950 million

IAB releases HTML5 ad guidelines

NYTimes.com rolls out digital video series

   

AGENDA

June 5 - 7

SIPA 2013

Specialized Information Publishers Association

The Capital Hilton

Washington D.C.,

www.sipaonline.com/events

June 13

Top Innovators Awards Luncheon

Media Business

Union League Club

New York

www.btobonline.com/Innovators

June 20 - 22

AABP Summer Conference

Alliance of Area Business Publications

Hilton Nashville Downtown Hotel

Nashville, Tenn.

www.bizpubs.org

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