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SpecialReport
BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan. Awards were presented in six categories: CEOs, top publishing executives, top digital executives, audience development, events and production/technology. In all, 10 publishing companies were represented among the winners. >>MORE
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In the News
Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed. The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and conventions sectors, directly into the consumer travel market for the first time. >>MORE
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The New York Times in May debuted an updated mobile site, turning its attention to a platform that captures a growing stream of traffic from the open Web, particularly social media sites. “Given the sharing nature—and how that continues to proliferate—we see a lot of our traffic coming through different [social] channels,” said Michael Behr, mobile product manager at the Times. Those users end up accessing the Times' content via its mobile site rather than its mobile apps, he said. >>MORE
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BtoB Research: 2013 Email Marketing
See what’s new in this year’s email marketing practices found in this 2013 report. With over 25 charts on content strategy, behavior triggers, marketing automation and list hygiene, marketers can see how the state of email marketing has evolved. From budgeting to challenges and opportunities, from social media to mobile, learn how to better engage your prospects through email today! See more here!
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ExpertInsight
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James DePonte Partner, PricewaterhouseCoopers
Media Business: PwC's Outlook forecasts that trade shows and business information will each grow at more than a 4% CAGR, while business media will shrink slightly, with -0.7% CAGR in the 2013-17 period. What does this performance mean for M&A?
James DePonte: These businesses are looking better, but they're still far from going gangbusters. The core asset for business media and information companies is content. These days, that content has to be available on multiple platforms, so valuation requires looking at how a company is monetizing all platforms and business... >>MORE
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Defining the Modern Marketer: From Real to Ideal
Today's modern marketer faces a new paradigm of inbound marketing programs driven by digital channels, served by multiple touches, and measured by sophisticated technologies—and where data analysis is king. This white paper explores the elements of modern marketing that marketers are employing today, as well as their views of what constitutes the "ideal" marketer and possible means of reaching that level. Get it here!
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AGENDA
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June 20 - 22
AABP Summer Conference
Alliance of Area Business Publications
Hilton Nashville Downtown Hotel
Nashville, Tenn.
www.bizpubs.org
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October 22 - 23
American Magazine Media Conference
MPA
New York
www.online-publishers.org
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November 11 - 12
ABM Executive Forum
American Business Media
Trump International Hotel
Chicago
www.abmassociation.com
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Published twice a month by Crain Communications Inc., Media Business delivers timely editorial
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