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May 24, 2013 www.mediabusinessonline.com
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  SpecialReport    Content Management

Content on the go: Supporting mobile delivery

To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. To better reach these always-on-the-go readers, publishers are rolling out mobile-first strategies and centralizing their content management systems to standardize technology across brands. They're also revamping the way they create and publish editorial content. >>MORE

 

  Q&A  

Griffey sees content management as editorial education issue
 
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In the News

Companies face challenges monetizing mobile apps

Cloud-based and mobile technologies are rapidly reshaping the way business information is gathered, analyzed and consumed, but business information and media companies are still learning how to leverage these technologies to build revenue. At last week's roundtable event, Revenue Opportunities at the Intersection of Cloud and Mobile, hosted by the Software & Information Industry Association and American Business Media, three panelists shared their monetization experiences and challenges. >>MORE

 

UBM Tech doubles down on community model

UBM Tech has a new vision for its future, and it doesn't involve print media. Last month the media company announced it would stop producing print publications and focus instead on the integration of face-to-face and digital communities. The company held up the relationship between the 2013 Game Developers Conference and online community gamasutra.com as a successful model of its new approach. “You're seeing more integration of our online and event communities,” said Marco Pardi, president-UBM Tech Events. >>MORE

 

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Media Business Innovators Awards Luncheon

Top Innovators Awards Luncheon- June 13, 2013- New York, NY
Media Business will honor the winners of the 10th annual Top Innovators in Business Publishing Awards at a luncheon Thursday, June 13, at the Union League Club in New York. You'll hear from award recipients in multiple categories, including keynote addresses from our top CEOs. Register NOW!

 

 ExpertInsight 

 

Nancy Drapeau Director of research, Center for Exhibition Industry Research

CEIR: Event marketers must adapt to multiple generations

Media Business: Why is it important for event organizers to pay attention to generational trends?
Nancy Drapeau: As the boomers start to go into the world of retirement, the millennials will take over. In 2015 there will be five generations in the workforce. The question is: Are there any generational differences and how does that impact the needs of the workforce as it relates to attending exhibitions? >>MORE

 

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Priming the Pipeline: Driving Awareness, Conversions & Sales

In this white paper we will explore marketingʼs role in filling the sales funnel, and the barriers to successfully doing so. We will offer as well considerations toward achieving the kinds of revenue potential of which modern marketing increasingly is capable of achieving. Get it here!

 

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AGENDA

June 5 - 7

SIPA 2013

Specialized Information Publishers Association

The Capital Hilton

Washington D.C.,

www.sipaonline.com/events

June 13

Top Innovators Awards Luncheon

Media Business

Union League Club

New York

www.btobonline.com/Innovators

June 20 - 22

AABP Summer Conference

Alliance of Area Business Publications

Hilton Nashville Downtown Hotel

Nashville, Tenn.

www.bizpubs.org

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