If your content marketing efforts are foundering because of a lack of material, pay a visit to your local supermarket and pick up a copy of Cosmopolitan, Redbook or Woman’s Day.
B2B Social Media story posted on: October 28, 2013
Like 50 million other smartphone users, I'm addicted to Waze, a free crowdsourced traffic app that speeds drivers around slowdowns by tracking what other users are doing.
B2B Social Media story posted on: September 16, 2013
I recently worked with a client that had figured out half the formula for content marketing. The problem was the other half.
B2B Social Media story posted on: August 19, 2013
My editors at BtoB grant me 450 words for this column, and I love them for it. The length limit requires me to focus, get to the point and finish quickly. It demands the discipline to make each word count.
B2B Social Media story posted on: July 15, 2013
A slew of recent research suggests there's never been a more chaotic time to be a b-to-b marketer. I'd suggest there's never been a better one.
B2B Social Media story posted on: June 10, 2013
The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Shortly after the curtain fell, I sent a warning tweet to other prospective theatre-goers: Fine acting and stage design can't overcome a “monstrously bad script.”
B2B Social Media story posted on: May 13, 2013
Back in the 1990s a lot of technology conferences sprouted up around the theme of information technology as a competitive advantage. IT was expected to drive operational efficiencies that separated the leaders from the laggards.
B2B Social Media story posted on: April 08, 2013
Type “security expert” into Google and the third result is Schneier on Security, a blog written by Bruce Schneier, the author of several books and chief security technology officer at BT.
B2B Social Media story posted on: March 04, 2013
Of all the market research that flows across my screen every day, nothing stopped me in my tracks quite like the findings of this year's Edelman Trust Barometer.
B2B Social Media story posted on: February 04, 2013
Luis Suarez has been on a five-year mission to wean himself from email, and he's almost there. His message volume has slowed to a trickle of about a dozen messages per week. He uses Twitter, Facebook, Google+ and a variety of other social networks to share information that he wants others to see.
B2B Social Media story posted on: January 11, 2013
Back in my days as an editor, one memorable management meeting addressed the question of how to take advantage of a big advertising opportunity. A sales rep suggested that we could publish a bonus issue with the advertiser as the sole sponsor.
B2B Social Media story posted on: November 05, 2012
FMW Fasteners has one of most delightfully silly Twitter feeds I've ever seen. The Houston-based maker of screws, bolts and other construction products finds delight in the mundane.
B2B Social Media story posted on: October 08, 2012
Progressive Insurance is struggling with the aftermath of a crisis that began when a New York blogger charged that the company gave legal advice to a driver who caused an accident that killed the blogger's sister, a Progressive customer.
B2B Social Media story posted on: September 17, 2012
If you haven't visited Change.org yet, you should do so. Now. This online petition site is causing problems for some major brands, and it's only just building up a head of steam. Anyone can post a petition about anything on Change.
B2B Social Media story posted on: July 16, 2012
The following conversation I overheard recently says a lot about how far most companies still have to go to become social businesses. I'll call the speaker Sally. Sally: “It's a sucky job at sucky pay, but I need it.”
B2B Social Media story posted on: June 11, 2012
I've had too many recent conversations with colleagues in their 40s and 50s who have suddenly found themselves unemployed and unprepared. Many thought their companies would always look out for them, but corporate fealty died out two recessions ago.
B2B Social Media story posted on: May 14, 2012