The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Shortly after the curtain fell, I sent a warning tweet to other prospective theatre-goers: Fine acting and stage design can't overcome a “monstrously bad script.”
B2B Social Media story posted on: May 13, 2013
Paul Gillin
Back in the 1990s a lot of technology conferences sprouted up around the theme of information technology as a competitive advantage. IT was expected to drive operational efficiencies that separated the leaders from the laggards.
B2B Social Media story posted on: April 08, 2013
Paul Gillin
Type “security expert” into Google and the third result is Schneier on Security, a blog written by Bruce Schneier, the author of several books and chief security technology officer at BT.
B2B Social Media story posted on: March 04, 2013
Paul Gillin
Of all the market research that flows across my screen every day, nothing stopped me in my tracks quite like the findings of this year's
Edelman Trust Barometer.B2B Social Media story posted on: February 04, 2013
Paul Gillin
Luis Suarez has been on a five-year mission to wean himself from email, and he's almost there. His message volume has slowed to a trickle of about a dozen messages per week. He uses Twitter, Facebook, Google+ and a variety of other social networks to share information that he wants others to see.
B2B Social Media story posted on: January 11, 2013
Back in my days as an editor, one memorable management meeting addressed the question of how to take advantage of a big advertising opportunity. A sales rep suggested that we could publish a bonus issue with the advertiser as the sole sponsor.
B2B Social Media story posted on: November 05, 2012
FMW Fasteners has one of most delightfully silly Twitter feeds I've ever seen. The Houston-based maker of screws, bolts and other construction products finds delight in the mundane.
B2B Social Media story posted on: October 08, 2012
Paul Gillin
Progressive Insurance is struggling with the aftermath of a crisis that began when a New York blogger charged that the company gave legal advice to a driver who caused an accident that killed the blogger's sister, a Progressive customer.
B2B Social Media story posted on: September 17, 2012
Paul Gillin
If you haven't visited Change.org yet, you should do so. Now. This online petition site is causing problems for some major brands, and it's only just building up a head of steam. Anyone can post a petition about anything on Change.
B2B Social Media story posted on: July 16, 2012
The following conversation I overheard recently says a lot about how far most companies still have to go to become social businesses. I'll call the speaker Sally. Sally: “It's a sucky job at sucky pay, but I need it.”
B2B Social Media story posted on: June 11, 2012
I've had too many recent conversations with colleagues in their 40s and 50s who have suddenly found themselves unemployed and unprepared. Many thought their companies would always look out for them, but corporate fealty died out two recessions ago.
B2B Social Media story posted on: May 14, 2012
Paul GIllin
The topic of online influence has suddenly become red hot as marketers have awakened to the reality that third-party validation by peers and experts is at least as important as marketing messages in customers' decision-making. Not surprising, an important concept is quickly spiraling out of control.
B2B Social Media story posted on: April 09, 2012
I recently checked my channel on SlideShare.net, a site where people swap PowerPoints and webinars to reap bonus visibility years after a presentation has ended.
B2B Social Media story posted on: March 12, 2012
In the days leading up to Super Bowl XLVI, players for both the New England Patriots and the New York Giants spent their days practicing, attending parties and concerts—and tweeting.
B2B Social Media story posted on: February 13, 2012
Corporate marketers have long been tasked with protecting a company's brand, but new developments in the online landscape are vastly complicating that job. Two in particular merit your attention.
B2B Social Media story posted on: January 16, 2012
Paul Gillin
The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars.
B2B Social Media story posted on: November 07, 2011
