Category-specific Criteria
Categories with dollar values: For categories with dollar values associated with them, the dollar value refers to the total media spend, not the creative cost.
Microsites: Defined as a site with a unique URL and fewer than 10 pages.
Non-Traditional Placements: Anything goes in this category. We’ll consider everything from ads in games to unusual outdoor.
Tradeshow Exhibits: This category is based soley on the creativity of the exhibit itself, not accompanying marketing materials. Please include multiple images showing the entire exhibit on location.
HOW TO ENTER
Purchase Entries
Cost:
$150 for each entry up to four entries. $125 for five or more entries.
In some cases, individual elements of a campaign entry (integrated, print campaign, online, or direct ) might also qualify for awards in other categories. If you would like us to consider those elements in another category as well as the main award category for which you submit the work, please select this option during the online submission process for an additional $250 fee.
Process:
Complete the online submission process for each entry.
Credit card payment is required.
Prepare Your Submissions
Entries can be submitted one of two ways:
1.) Via upload through our online submission process using the appropriate naming convention and file format.
2.) By providing a URL with a link to the work. This URL must remain active through November 2010 and the appropriate file type must be submitted. Please note: All work must be submitted digitally. We will not accept work shipped to our offices.
All files must be labeled using the following naming convention: Category abbreviation (see below)_campaign name_marketer
Example file name: I200__smartworld_IBM_.mpg is the online video from an integrated campaign for IBM's Smart World campaign which was over 200K.
Category abbreviations and acceptable file types:
Category |
Abbreviation |
Files Types Accepted |
| Integrated campaign - more than $200,000 |
I200 |
See acceptable files for individual components |
| Integrated campaign - less than $200,000 |
I100 |
See acceptable files for individual components |
| Print ad campaign - more than $200,000 |
P200 |
High-res PDF |
| Print ad campaign - less than $200,000 |
P100 |
High-res PDF |
| Single print ad - full page or spread |
PS |
High-res PDF |
| Direct campaign - single printed mailing |
DS |
High-res JPG, TIF or PDF of all mailers |
| Direct campaign - campaign with multiple mailings |
DM |
High-res JPG, TIF or PDF of all mailers |
| TV |
TV |
MOV or WMV |
| Online campaign |
ON |
SWF, HTML or GIF |
| Online video |
OV |
MOV, WMV or MPEG |
| Microsites |
M |
URL or HTML |
| Outdoor |
OO |
High-res JPG, TIF or PDF of creative in its environment |
| Tradeshow exhibits |
TS |
High-res JPG, TIF or PDF of creative in its environment |
| Non-traditional placements |
NT |
High-res JPG, TIF or PDF of creative in its environment |
| Branded App |
BA |
High-res JPG, TIF or PDF of creative in its environment |
| E-mail |
EM |
HTML or high-res PDF |
| |
|
|
FREQUENTLY ASKED QUESTIONS
Who will judge the entries?
BtoB’s editorial team
When will the winners be notified?
Winners will be notified in early September. Non-winners will not be notified.
When will the winning entries be published?
Winning entries will be published in our October 11 issue.
The Best of Show winner will be announced at the awards luncheon on November 10 in New York.
Can I make changes to my online form after submitting it?
Yes. Please return to the online submission page to edit your entry before the submission deadline.
Who can I contact with additional questions?
Amy Holtzman,
aholtzman@crain.com, or 212-210-0197
