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Wednesday, November 16
7:45 – 11:45 a.m
Westin Times Square
New York City |
Introducing Mobile Marketing: The BtoB Forum, featuring the innovators who are leading the charge in B2B mobile marketing and making it work for their businesses right now. This half-day event is filled with the insights on the current mobile ad market, what 2012 has to offer, and what’s working for top brands in this exploding space.
AGENDA: MOBILE MARKETING: THE BtoB FORUM
7:45 a.m. – 8:30 a.m.
Networking breakfast and Registration
8:30 a.m. – 9:15 a.m.
Welcome from Bob Felsenthal, VP and Publisher BtoB and BtoBonline.com
FEATURED KEYNOTE:
Karsten Weide
Research Vice President Digital Media & Entertainment
IDC
Rizwan Khaliq, Director, Marketing & Communications, Global Communications Sector, IBM
Scott Roen, Vice President, Digital Marketing and Innovation, American Express OPEN
Steven Siegel, Mobile Specialist - Sales, Microsoft Advertising
Dayan Anandappa, Executive IT Leader, Digital Media Technologies, GE
10:15 a.m. - 10:45 a.m.
Networking Coffee Break
Brandon Berger, Chief Digital Officer, Ogilvy + Mather Worldwide
Phil Johnson, CEO, PJA Advertising
Tom Stein, President and Chief Creative Officer, Stein + Partners Brand Activation
Keith Loell, Executive Creative Director, gyro New York
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When: |
Wednesday, November 16 |
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7:45 a.m. - 11:45 a.m. |
| Where: |
Westin Times Square |
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270 West 43rd Street |
| Fees: |
$95 At the door |
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For more information, contact Megan Lee at 212.210.0467 or
malee@crain.com.
