CURRENT ISSUE

Introducing Mobile Marketing: The BtoB Forum, featuring the innovators who are leading the charge in B2B mobile marketing and making it work for their businesses right now. This half-day event is filled with the insights on the current mobile ad market, what 2012 has to offer, and what’s working for top brands in this exploding space.

7:45 a.m. – 8:30 a.m.
Networking breakfast and Registration

8:30 a.m. – 9:15 a.m.
Welcome from Bob Felsenthal, VP and Publisher BtoB and BtoBonline.com

FEATURED KEYNOTE:

9:15 a.m. – 10:15 a.m.
PANEL PRESENTATION:
"What's Working with Mobile" Hear from leading b2b marketers on how they are successfully leveraging mobile to increase demand and engage customers.

Rizwan Khaliq, Director, Marketing & Communications, Global Communications Sector, IBM
Scott Roen, Vice President, Digital Marketing and Innovation, American Express OPEN
Steven Siegel, Mobile Specialist - Sales, Microsoft Advertising
Dayan Anandappa, Executive IT Leader, Digital Media Technologies, GE

10:15 a.m. - 10:45 a.m.
Networking Coffee Break

10:45 a.m. - 11:45 a.m.
PANEL PRESENTATION:
"Emerging Trends in Mobile Marketing"
This session will take you through the latest mobile trends and give you the scoop on what marketers are seeking from their agency partners to create cutting edge mobile campaigns.

Brandon Berger, Chief Digital Officer, Ogilvy + Mather Worldwide
Phil Johnson, CEO, PJA Advertising
Tom Stein, President and Chief Creative Officer, Stein + Partners Brand Activation
Keith Loell, Executive Creative Director, gyro New York

For more information, contact Megan Lee at 212.210.0467 or malee@crain.com.