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Introducing Mobile Marketing: The BtoB Forum, featuring the innovators who are leading the charge in B2B mobile marketing and making it work for their businesses right now. This half-day event is filled with the insights on the current mobile ad market, what 2012 has to offer, and what’s working for top brands in this exploding space.
AGENDA: MOBILE MARKETING: THE BtoB FORUM
"The Golden Rules for Mobile AdvertisersKarsten will take you on a tour of how mobile advertising can help you market your products and services. This session will cover everything from answering the question "Is mobile for you?" to choosing the right marketing strategy, assessing brand versus direct response campaigns, creative and ad formats, picking the right platform and vendor, to taking a look at the latest trends from ad targeting and to social mobile advertising."
Research Vice President Digital Media & Entertainment
Rizwan Khaliq, Director, Marketing & Communications, Global Communications Sector, IBM
Scott Roen, Vice President, Digital Marketing and Innovation, American Express OPEN
Steven Siegel, Mobile Specialist - Sales, Microsoft Advertising
Dayan Anandappa, Executive IT Leader, Digital Media Technologies, GE