B2B Media Power | BtoB Magazine

New ad, optimization programs reflect Facebook's push to attract marketers

Facebook
Phone: (650) 543-4800
URL: www.facebook.com
Traffic: 1.11 billion monthly active users
Ad revenue: $1.25 billion
Ad rate: Varies based on number of shares

LinkedIn gives b-to-b advertisers precision targeting, engagement

LinkedIn
Phone: (650) 687-3555
URL: www.linkedin.com
Traffic: 155 million UMV worldwide*
Ad revenue: $258 million
Ad rate: N/A

*Omniture

Twitter makes bold moves to attract advertiser attention

Twitter
Phone: (415) 222-9670
URL: www.twitter.com
Traffic: 91.5 million monthly*
Ad revenue: $582.8 million**
Ad rate: Rates based on ad budget and bid level, with advertisers charged per engagement (follow, retweet, reply, etc.)

Building and maintaining loyalty in a customer-driven World

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Social Media

New ad, optimization programs reflect Facebook's push to attract marketers

LinkedIn gives b-to-b advertisers precision targeting, engagement

*Omniture

Twitter makes bold moves to attract advertiser attention

*Quantcast **eMarketer Inc.

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Out of Home

Read profiles of the Top 10

No. 1: WSJ continues to make gains in challenging print environment

No. 2: Google's ongoing multiplatform development helps increase b-to-b footprint

No. 3: LinkedIn gives b-to-b advertisers precision targeting, engagement

No. 4: Bloomberg Businessweek expands global presence, content offerings

No. 5: Forbes gains momentum from major innovations in digital

No. 6: Strong ratings, multiscreen strategy enable NFL to offer robust sponsorships

No. 7: New ad, optimization programs reflect Facebook's push to attract marketers

No. 8: 'Meet the Press' attracts engaged audience, major b-to-b ads

No. 9: Financial Times keeps focus on quality while driving digital innovation

No. 10: Twitter makes bold moves to attract advertiser attention