Media Power 50
Phone: (404) 827-1500URL: www.cnn.comTraffic: 40 million UMV *****Ad revenue: N/AAd rate: N/AComment: Still a go-to source for major breaking news, CNN has struggled for ratings in recent years. To reverse that trend the company brought in former NBCUniversal Media CEO Jeffrey Zucker as president of CNN Worldwide on Jan. 1.
Phone: (212) 413-6357URL: msnbc.comTraffic: 40 million UMV ^^^Ad revenue: N/AAd rate: N/AComment: With headliners such as Rachel Maddow, Chris Matthews and Joe Scarborough, MSNBC attracts viewers hungry for political and public policy news, as well as such advertisers as SAP that want to reach them.
The New York Times/NYTimes.com
Phone: (212) 556-1234URL: www.nytimes.comCirculation: 1.61 million (weekdays); 2.1 million (Sundays) **Traffic: 43 million UMV *****Ad revenue (print): N/AAd revenue (online): N/AAd rate (print): Varies by categoryAd rate (online): Varies by category/placementComment: The New York Times recently announced several key initiatives, including more emphasis on brand extensions and video production. NYTimes.com now offers unlimited free access to its video content.
Phone: (703) 854-6444URL: www.usatoday.comCirculation: 1.8 million **Traffic: 37.1 million UMV *****Ad revenue (print): N/AAd revenue (online): N/AAd rate (print): $199,000 (Mon.-Thurs.); $242,600 (Fri.) for 1 page 4/C (national)Ad rate (online): N/AComment: Just before it marked its 30th anniversary in September, USA Today rolled out a major redesign, featuring more photos and infographics as well as a new logo designed to reflect “the pulse of the nation.”