BtoB's Editorial and Co-Branded Research Reports

BtoB's Editorial and Co-Branded Research reports offer the opportunity to reach BtoB online and print readers directly in collaboration with editorial staff. These sponsor-driven research reports are based on a questionnaire designed/co-developed and fielded by our research department through a BtoB reader survey. Whether you rely on our editorial staff to design the questionnaire or work with them directly, this is a unique opportunity to be a thought leader through research with industry experts.

Sponsorship Opportunities

Editorial Sponsored Research

  • Topic is chosen by our Editorial Staff
  • Questionnaire is designed and fielded by our Research Department
  • Research findings are gathered, analyzed and reported in a future issue of BtoB magazine
  • Full research report is written based on the survey findings
  • Research report is based on over 200 completed surveys
  • Over 25 charts and graphs; case studies from industry leaders
  • Abridged version of research report formatted as white paper (5-6 pp.) available for lead generation (3-months on btobonline.com)
  • "Sponsored by" with logo language on white paper
  • 200 print copies of Research Report with language "compliments of" available for distribution
  • Unlimited distribution of white paper for lead generation on sponsor website 2 months after BtoB article release
  • Promotion of white paper through newsletters & online promotion

Editorial Sponsored Research Cost: $10,000

Co-Branded Sponsored Research:

  • Topic is chosen by the sponsor in collaboration with our Editorial Staff
  • Questionnaire is co-developed and fielded by our Research Department
  • Research findings are gathered, analyzed and reported in a future article in BtoB magazine, citation given to the sponsor
  • Research results are developed based on the survey findings and delivered as a PowerPoint presentation
  • Research results are based on over 200 completed surveys
  • Over 25 charts and graphs
  • Abridged version of research results formatted as white paper (5-6 pp.)*
  • Unlimited distribution of white paper for lead generation on sponsor website 2 months after BtoB article release
  • Co-branded Webinar with BtoB to deliver results of research study

Sponsored Research Cost: $20,000* (with whitepaper compliment)

Sponsored Research Cost with webinar: $35,000

Sponsored Research Cost: $17,000

Multiple sponsorships are available. For more information, please contact your account representative or Bob Felsenthal, VP/Publisher, at 212.210.0262 or bfelsenthal@crain.com.