Kate Spellman Headlines
Posted on: 07/09/13
Media Business: Business media companies often aggregate audiences for marketers of widely used business products and services, from credit cards to office supplies. What is different about Penton's SMB initiative?
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
Posted on: 04/25/13
New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.
Posted on: 01/22/13
Media Business: What will be your early initiatives?Spellman: At this point, I'll be auditing what does and what does not make sense. We really are looking at things across the company rather than division by division to see what makes sense from a best-practices, centralized area; and (we'll) then ...
Posted on: 01/08/13
New York—Penton Media has named Kate Spellman senior VP-marketing. She will report to Penton CEO David Kieselstein and serve as a member of its executive committee.