Penton hires Schecter to lead SMB initiative

Posted on: 04/25/13

New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.

New direction for marketing at Penton

Posted on: 01/22/13

Media Business: What will be your early initiatives?Spellman: At this point, I'll be auditing what does and what does not make sense. We really are looking at things across the company rather than division by division to see what makes sense from a best-practices, centralized area; and (we'll) then ...

Penton names Spellman senior VP-marketing

Posted on: 01/08/13

New York—Penton Media has named Kate Spellman senior VP-marketing. She will report to Penton CEO David Kieselstein and serve as a member of its executive committee.

New technology, tools boost virtual experience

Posted on: 10/05/12

Kate Spellman was promoted to president of UBM Studios, the digital and virtual events division of UBM, in March 2011.

Physical events see resurgence with virtual innovations

Posted on: 10/05/12

Experimentation with digital environments continues as face-to-face events bounce back