John Rockwell, VP-digital audience marketing, Sandow Media

Posted on: 04/28/13

John Rockwell, who joined Sandow Media in October 2011, has been steadily finding new ways to tap the company's audience data to increase revenue.

Five trends to keep developing your audience

Posted on: 03/26/13

As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas. We go in detail on five trends to be aware of that...