Determining engagement across channels

Posted on: 05/07/13

Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?

Physical events see resurgence with virtual innovations

Posted on: 10/05/12

Experimentation with digital environments continues as face-to-face events bounce back

Mobile devices, tablets offer challenging opportunities for content distribution

Posted on: 09/14/12

Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.