Content on the go: Supporting mobile delivery

Posted on: 05/21/13

To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. To better reach these always-on-the-go readers, publishers are rolling out mobile-first strategies and...

Determining engagement across channels

Posted on: 05/07/13

Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?

Physical events see resurgence with virtual innovations

Posted on: 10/05/12

Experimentation with digital environments continues as face-to-face events bounce back

Mobile devices, tablets offer challenging opportunities for content distribution

Posted on: 09/14/12

Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.