New York Law Journal Headlines
Posted on: 10/22/13
The reprint business was once seen primarily as a way to get some extra revenue from content already produced. As business media companies began to act more like marketers, however, they found that content published under their respected brands has greater value than believed.
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...