New direction for marketing at Penton

Posted on: 01/22/13

Media Business: What will be your early initiatives?Spellman: At this point, I'll be auditing what does and what does not make sense. We really are looking at things across the company rather than division by division to see what makes sense from a best-practices, centralized area; and (we'll) then ...

Business media companies plan to accelerate growth

Posted on: 01/08/13

This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...

Physical events see resurgence with virtual innovations

Posted on: 10/05/12

Experimentation with digital environments continues as face-to-face events bounce back

VSS predicts b-to-b media will grow 4.9% this year

Posted on: 09/26/12

New York—The b-to-b media sector will grow 4.9% to $26.60 billion this year, according to the “VSS Communications Industry Forecast” released by Veronis Suhler Stevenson. The increase in the sector is being driven by a turnaround in live and virtual events as well as gains in Web...