ALM: Mobile optimization delivers 60% lift

Posted on: 06/04/13

With more of its audience reading electronic newsletters on mobile devices, media company ALM knew it had to optimize its content for readers on the go. The company began an overhaul of its electronic newsletter platform in January, adopting technology that allows it to make messages more readable...

Helping marketers use data to target segmented audiences

Posted on: 06/04/13

Media Business: What challenge is your department facing currently and how are you addressing it?Andrew Sambrook: As a technology demand-generation service group, we need to meet the needs of our community of IT decision-makers and of our advertisers in creating high levels of value and engagement...

NY Times debuts redesigned mobile website

Posted on: 06/03/13

New York—The New York Times last week rolled out the second phase of its mobile website (m.NYTimes.com) redesign.

Content on the go: Supporting mobile delivery

Posted on: 05/21/13

To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. To better reach these always-on-the-go readers, publishers are rolling out mobile-first strategies and...

Ziff Davis acquires NetShelter

Posted on: 05/21/13

New York—Ziff Davis Inc. announced it has acquired NetShelter, a technology publishing advertising network, from inPowered. Financial terms of the transaction were not disclosed.

Companies face challenges monetizing mobile apps

Posted on: 05/21/13

Cloud-based and mobile technologies are rapidly reshaping the way business information is gathered, analyzed and consumed, but business information and media companies are still learning how to leverage these technologies to build revenue. At last week's roundtable event, Revenue Opportunities at...

Griffey sees content management as editorial education issue

Posted on: 05/21/13

Sean Griffey, CEO of Industry Dive, launched the digital-only publishing company last year. He recently spoke to Media Business about content management in a mobile-first environment.

Atlantic Media to debut Defense One

Posted on: 05/16/13

Washington, D.C.—Atlantic Media, parent of the Government Executive and Nextgov media brands, this summer will launch Defense One, a new multiplatform media brand serving the U.S. defense and national security community.

FT app blends features of print, Web

Posted on: 05/07/13

The Financial Times responded to the demands of tablet customers last month, rolling out a redesigned Web app that allows readers to choose between a static edition with a fixed article set or a dynamic edition with a continuously updated content stream. The app enables readers to swipe left to...

James Capo, Director-digital business development, Cygnus Business Media

Posted on: 04/28/13

James Capo acted as a consultant to Cygnus Business Media as it developed an iPad app for Sustainable Construction, the first of about a dozen tablet apps the company has introduced since 2011. The work led to his post as director-digital business development for the company's public safety group,...

Aaron Jones, CTO, IDG Communications

Posted on: 04/28/13

As CTO of IDG Consumer & SMB, Aaron Jones placed an early bet on responsive design. He led the development of a digital infrastructure that streamlines production and optimizes content for delivery to an evolving mobile market.

The Economist plans desktop app that mimics tablet experience

Posted on: 04/17/13

While most media companies are using the HTML5 standard to make websites designed for desk- and laptop devices equally accessible on mobile devices, The Economist is going in the other direction—creating a tabletlike experience for the traditional Web—with a Google Chrome app that it...

1105 Government Information Group debuts paid, mobile sites

Posted on: 04/15/13

Vienna, Va.—Washington Technology, published by 1105 Government Information Group, is launching an Insider Membership program that puts more than 70% of the brand's website behind a paywall. In addition, the group's GCN (formerly Government Computer News) is unveiling two new digital products,...

Cygnus landscape group names D'Aniello publisher, revamps product guide

Posted on: 04/15/13

Fort Atkinson, Wis.—Cygnus Business Media has named Deirdre D'Aniello as publisher of landscape magazines Green Industry Pro and Yard & Garden, as well as GreenIndustryPros.com. She was most recently the East Coast sales manager for Lodging Hospitality Magazine at Penton Media.

FT launches Web app redesign

Posted on: 04/05/13

London—The Financial Times has unveiled a redesign of its HTML5 mobile app. The revamp, an update to the Web app that debuted in June 2011, offers users a choice of either a morning edition mirroring the print newspaper or ...

Five trends to keep developing your audience

Posted on: 03/26/13

As with the rest of b-to-b publishing, the rise of digital continues to be the ongoing story for audience development. With the proliferation of new screens for consuming content, audience developers have to stay flexible and be open to new ideas. We go in detail on five trends to be aware of that...

NY Times plans site redesign

Posted on: 03/13/13

New York—The New York Times announced plans to introduce a prototype version of NYTimes.com in advance of major site changes to be implemented later this year.

Publishers focus on centralizing mobile strategy to meet brand needs

Posted on: 02/26/13

The mobile audience for ALM brands grew by more than 30% in 2012, said Jeff Litvack, senior VP-digital. That shift outpaced expectations and drove the media company to develop an aggressive strategy to serve its content on multiple devices. “ALM was already investing in mobile, but the...

McGraw-Hill educational app exceeds audience goals

Posted on: 02/26/13

McGraw-Hill Cos. launched the Architectural Record Continuing Education app for iPhone users last May and has seen more than 12,000 architects download the mobile version of its popular online credited-course program over the past nine months. More than 6,000 tests have been taken using the mobile...

ThomasNet.com debuts IMT Career Journal

Posted on: 01/23/13

New York—ThomasNet.com, an online destination for industrial buyers and sellers, is launching IMT Career Journal, a Web publication and weekly e-newsletter for manufacturing employers and job seekers.