Posted on: 02/26/13
The mobile audience for ALM brands grew by more than 30% in 2012, said Jeff Litvack, senior VP-digital. That shift outpaced expectations and drove the media company to develop an aggressive strategy to serve its content on multiple devices. “ALM was already investing in mobile, but the...
Posted on: 11/13/12
WSJ.com, the online companion to The Wall Street Journal, has been moving aggressively to expand its global footprint by launching local-language websites.
Posted on: 09/14/12
Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.
Posted on: 06/08/12
In late April, one week before the BIOMEDevice, Design & Manufacturing New England and Electronics New England event in Boston, UBM Canon introduced a mobile event application to enhance the co-located program's value for exhibitors, sponsors and attendees before, during and after the show.