Publishers focus on centralizing mobile strategy to meet brand needs

Posted on: 02/26/13

The mobile audience for ALM brands grew by more than 30% in 2012, said Jeff Litvack, senior VP-digital. That shift outpaced expectations and drove the media company to develop an aggressive strategy to serve its content on multiple devices. “ALM was already investing in mobile, but the...

Korean and Indonesian join growing list of WSJ.com's local-language websites

Posted on: 11/13/12

WSJ.com, the online companion to The Wall Street Journal, has been moving aggressively to expand its global footprint by launching local-language websites.

Mobile devices, tablets offer challenging opportunities for content distribution

Posted on: 09/14/12

Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.

UBM Canon pursues aggressive strategy to meld its mobile event app with its live shows

Posted on: 06/08/12

In late April, one week before the BIOMEDevice, Design & Manufacturing New England and Electronics New England event in Boston, UBM Canon introduced a mobile event application to enhance the co-located program's value for exhibitors, sponsors and attendees before, during and after the show.