Posted on: 11/01/13
Shelton, Conn.—Digital edition circulation for b-to-b and b-to-c print titles edged up slightly in the first half of the year, according to audience data from BPA Worldwide.
Posted on: 09/30/13
Washington, D.C.—The Software & Information Industry Association announced that veteran media executive Mike Marchesano has been named managing director of the American Business Media Division of SIIA. (The ABM merged with SIIA on June 30.)
Posted on: 09/06/13
Shelton, Conn.—BPA Worldwide has launched its online Brand Comparison tool, which allows ad agencies, media buyers and publishers to compare circulation data for two or more BPA-audited titles.
Posted on: 07/01/13
New York—BPA Worldwide has launched Ad iCompli, a service that tracks online advertising campaigns running across multiple websites, including networks and exchanges.
Posted on: 05/10/13
Shelton, Conn.—About a third (33.8%) of the b-to-b and consumer publications audited by BPA Worldwide reported digital circulation for the second half of last year, the organization said.
Posted on: 03/26/13
Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.