'USA Today' adopts comScore viewability metrics

Posted on: 10/08/12

McLean, Va.—Gannett Co. announced it will implement comScore's viewable impression measurement for ad campaigns running on USAToday.com.

IDG Amplify extends social marketing services

Posted on: 08/28/12

Framingham, Mass.—IDG Amplify has rolled out several new products and services designed to extend marketers' social media campaigns.

Gannett acquires Blinq Media

Posted on: 08/22/12

McLean, Va.—Gannett Co., publisher of USA Today, has acquired social marketing company Blinq Media. Financial terms of the deal were not disclosed.

'WSJ Asia' rolls out ad campaign

Posted on: 06/27/12

Hong Kong—The Wall Street Journal Asia debuted an ad campaign in the Asia-Pacific region highlighting its coverage of arts, culture, fashion, lifestyles and technology.

IDG Enterprise introduces Premium Data Services

Posted on: 06/14/12

Framingham, Mass.—IDG Enterprise, publisher of CIO and Computerworld, has debuted Premium Data Services, designed to help tech marketers more precisely target their online advertising efforts.

Clear communication critical to managing complex digital content

Posted on: 06/08/12

Nick Elsener has more than 30 years of magazine production experience. He is currently VP-production at Hanley Wood and chairman of American Business Media's production and manufacturing technology committee.