B-to-b media companies get serious about marketing services

Posted on: 06/04/13

The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...

How Summit Business Media integrates lead-gen

Posted on: 03/12/13

Lead generation is undergoing a transformation at Summit Business Media under the direction of Jeff Patterson, president of Summit's Insurance Group. Patterson was hired last October as senior VP-customer solutions to bring then-separate businesses including lead generation and custom marketing...

Summit Business Media names VP-branded events

Posted on: 02/14/13

New York—B-to-b media company Summit Business Media announced it has hired Josh Brous as VP-branded events, a new position.

Summit's new Customer Solutions Group offers improved segmentation

Posted on: 11/02/12

Before taking charge as senior VP-customer solutions at Summit Business Media recently, Jeff Patterson attended the company's national sales meeting in Denver. Patterson said he was struck by how enthusiastic the sales reps were about selling the company's products and services in a way that was...

Summit Business Media creates Customer Solutions Group

Posted on: 10/04/12

New York—Summit Business Media, which covers the insurance, financial services, legal and investment advisory markets, announced the creation of a Customer Solutions Group. The unit, which represents 13% of the media company's revenue, integrates several Summit businesses into a single group...

Marder named CFO of Summit Business Media

Posted on: 06/29/12

New York—Summit Business Media, a b-to-b media company that covers the insurance and financial services markets, has named Adam Marder exec VP-CFO. He will take over this role on July 9. He succeeds to duties formerly held by Tom Flynn, whose title was CFO-COO. Marder was most recently VP-...