Media Business honors Top Innovators

Posted on: 06/18/13

BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan. Awards were presented in six categories: CEOs, top publishing executives, top digital executives, audience development, events and...

Media Business honors Top Innovators

Posted on: 06/14/13

BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan. Awards were presented in six categories: CEOs, top publishing executives, top digital executives, audience development, events and...

Network World transitions to digital-only model

Posted on: 06/07/13

Framingham, Mass.—IDG Enterprise's Network World has discontinued its print edition and moved to a digital-only model. Its final print issue was published June 3.

IDG Enterprise evolves with new marketing services capabilities

Posted on: 06/04/13

Media company IDG Enterprise, which has offered marketing services for almost a decade, continues to evolve in response to tech marketers' need to reach audiences with sophisticated digital media habits.

B-to-b media companies get serious about marketing services

Posted on: 06/04/13

The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...

Helping marketers use data to target segmented audiences

Posted on: 06/04/13

Media Business: What challenge is your department facing currently and how are you addressing it?Andrew Sambrook: As a technology demand-generation service group, we need to meet the needs of our community of IT decision-makers and of our advertisers in creating high levels of value and engagement...

Media Business names Top Innovators in Business Publishing

Posted on: 04/30/13

BtoB's Media Business has announced the winners of its 10th annual Top Innovators in Business Publishing Awards. The awards recognize executives from large trade, small trade and general business media companies across six categories: CEO, top publishing executive, digital, events, audience...

Forbes taps two for exec posts

Posted on: 04/01/13

New York—Tom Davis, most recently VP-sales and marketing for Forbes Media, has been named CMO. He succeeds Jack Laschever, who has been appointed president of Forbes Conferences.

IDG introduces new event technology

Posted on: 03/26/13

Media Business: Where did the platform make the biggest impact?

TechMediaNetwork hires three executives

Posted on: 03/22/13

New York—TechMediaNetwork Inc., parent of such online media brands as Laptop, Space and TopTenReviews, announced three executive appointments.

TechHive teams with Edmunds.com for car tech coverage

Posted on: 03/20/13

San Francisco—TechHive, a consumer tech brand of IDG Consumer & SMB, has formed a collaborative editorial partnership with Edmunds.com. Edmunds.com will bring its auto tech expertise to TechHive's audience and TechHive editors will bring their consumer tech expertise to the Edmunds.com...

Media companies embracing lead generation

Posted on: 03/12/13

Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.

IDG TechNetwork counts on Banks for digital production

Posted on: 03/12/13

After working for years in the finance sector, Vince Banks made the jump to the magazine business in 2006. He is now VP-digital media at IDG TechNetwork, an online advertising network for technology marketers and agencies. Banks' group recently launched a data-management platform that uses the...

Mobile-optimized site makeover delivers new ad units

Posted on: 03/12/13

When IDG Consumer & SMB rolled out mobile-optimized sites in November, the company had more than multiplatform delivery up its sleeve. Designers also built a new template for the sites to enable ad formats that, in the first two months of operation, helped increase cross-property click-through...

Publishers focus on centralizing mobile strategy to meet brand needs

Posted on: 02/26/13

The mobile audience for ALM brands grew by more than 30% in 2012, said Jeff Litvack, senior VP-digital. That shift outpaced expectations and drove the media company to develop an aggressive strategy to serve its content on multiple devices. “ALM was already investing in mobile, but the...

SIIA: 'Tech thunderstorms,' customer partnerships transform media industry

Posted on: 02/04/13

Abrupt change, marked by shifting customer behaviors, the acceleration of digital communications and an increasing reliance on Big Data, will continue to disrupt the media business, according to several speakers at last week's Information Industry Summit 2013, the annual meeting of the Software &...

Business media companies plan to accelerate growth

Posted on: 01/08/13

This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...

Yorke named CEO of IDG Global Solutions

Posted on: 12/12/12

Framingham, Mass.—IDG Communications has named Matthew Yorke to the newly created role of CEO of IDG Global Solutions (IGS). Yorke had been president of IGS since 2010 and also served as president of IDG Strategic Marketing Services (SMS).

IDG Enterprise rolls out Alliance Advisory Services

Posted on: 11/13/12

Framingham, Mass.—IDG Enterprise has debuted Alliance Advisory Services, a marketing services unit designed to help customers communicate their value to their partners and strengthen the value of the alliance.

ABM forum spotlights shift to data services

Posted on: 11/05/12

The need for business publishers to develop more data-driven products and services dominated the conversation at American Business Media's Executive Forum last month in Chicago.