Swartz to succeed Bennack as CEO at Hearst Corp.

Posted on: 03/28/13

New York—Steven R. Swartz, president-COO of Hearst Corp., will succeed Frank A. Bennack Jr. as CEO on June 1. Swartz, 51, was named president of Hearst in December 2012, after being named COO in March 2011. Bennack will continue to serve as executive vice chairman of the Hearst board and...

San Francisco Chronicle introduces online paid-content model

Posted on: 03/25/13

San Francisco—For 10 years, the free SFGate.com was the online home of Hearst Corp.'s San Francisco Chronicle, the largest-circulation newspaper in Northern California. With the launch Sunday of SFChronicle.com, the Chronicle joined major metropolitan newspapers such as The New York Times,...

Future of AllThingsD blog at News Corp. is uncertain

Posted on: 02/19/13

New York—The future of the popular AllThingsD tech blog at News Corp. is unsure, as featured reviewers Walt Mossberg and Kara Swisher continue contract negotiations with the company. According to a report by Reuters, AllThingsD's contract with News Corp. expires at the end of the year....

Crain to consolidate and optimize brand databases

Posted on: 09/25/12

Crain Communications Inc. has contracted with database management company Omeda to consolidate its multiple customer databases into a corporatewide business-intelligence data set. The goal: to provide a unified view of Crain Communications' customers, their purchase histories and their website...

MPA taps Berner as president-CEO

Posted on: 08/20/12

New York—MPA has named media veteran Mary Berner as its next president-CEO. She is expected to take charge in September, succeeding Nina Link, who announced in June that she was leaving the association after 13 years at the helm. Starting Sept. 17, Link will serve in an advisory role until the end...

HTML5 technology spurs 'write once, publish many' model

Posted on: 07/17/12

The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able ...

Hearst Digital debuts private ad exchange

Posted on: 06/27/12

New York—Hearst Digital Media, the online publishing division of Hearst Magazines, has introduced an ad exchange to enable targeted marketing campaigns across the company's more than 25 digital brands. The new Audience Exchange service will make available to demand-side platforms or advertiser...