Media companies embracing lead generation

Posted on: 03/12/13

Business media companies now have the technology and people in place to help marketers through the multistep process of capturing marketing-qualified and sales-accepted leads—and b-to-b marketers need that help more than ever.

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

Mobile devices, tablets offer challenging opportunities for content distribution

Posted on: 09/14/12

Many b-to-b publishing companies are still taking a wait-and-see approach toward offering content designed specifically for tablets and creating apps targeted to their audiences. A few, however, are forging ahead.