Audience Development Headlines
BPA: Digital circulation up 2.8%
Posted on: 05/10/13
Shelton, Conn.—About a third (33.8%) of the b-to-b and consumer publications audited by BPA Worldwide reported digital circulation for the second half of last year, the organization said.
Determining engagement across channels
Posted on: 05/07/13
Media Business:You're using BPA's Brand Report, which shows brand metrics across media platforms. How is that working for you?
Marketers focus content efforts on storytelling
Posted on: 04/29/13
Forbes Media tapped Tom Davis as its new CMO in April, promoting a former senior VP-sales and marketing who had a hand in building revenue across both print and digital properties. Davis has been an evangelist for the company's innovative digital model, including its BrandVoice platform—a...
NY Times Co. unveils growth strategies
Posted on: 04/25/13
On the heels of reporting first-quarter results, the New York Times Co. announced a series of strategic initiatives to spur revenue growth that will begin to be rolled out in the fourth quarter. Several new products are under development at price points lower than all-digital-access and print...
Penton hires Schecter to lead SMB initiative
Posted on: 04/25/13
New York—Peggy Schecter has joined Penton Media as strategic sales director, a new position created to develop marketing programs for marketers targeting small and midsize businesses.
WSJ launches MoneyBeat blog
Posted on: 04/17/13
New York—The Wall Street Journal has consolidated six of its blogs into one new one covering global finance, markets, and mergers and acquisitions. The blog, called MoneyBeat, will incorporate content that had been in such others as MarketBeat, Overheard, The Source and all the Deal Journals.
Penton website redesigns push community, mobility
Posted on: 04/16/13
The Penton Technology Group launched redesigned Web properties for SharePoint Pro and Windows IT Pro in March, updating the infrastructure to accommodate an increasingly mobile and social audience. “Our two big goals were to improve the user experience and to improve the environment for our...
Newspaper circulation growth fueled by digital subscriptions
Posted on: 04/08/13
Arlington, Va.—Newspapers last year showed their first circulation revenue increase in nine years, with growth attributed to the recent success of paid digital circulation, according to new data compiled by the Newspaper Association of America.
Magazine startups, closures slow in Q1
Posted on: 04/03/13
New York—Magazine launches in the first quarter dropped by almost half, to 27 from 52 a year earlier, according to data released by MediaFinder.com, an online database of U.S. and Canadian publications.
Wall Street Journal launches Turkish site
Posted on: 04/02/13
New York—The Wall Street Journal has introduced The Wall Street Journal Türkiye, an online edition at wsj.com.tr. The business newspaper is now producing 12 international websites in nine languages.
Forbes.com strategy helps grow revenue, unique visitors
Posted on: 03/26/13
Forbes.com grew its revenue last year, building a digital sales number that for the first time matched what the print side generated, said Meredith Levien, chief revenue officer at Forbes Media. “The exciting news is that it's not because print is shrinking,” Levien said. “Print...
BPA's Hansen discusses need for multichannel metrics
Posted on: 03/26/13
Glenn Hansen has been president-CEO of BPA Worldwide for 15 years. He spends a good deal of the year traveling between the audit agency's offices in Connecticut, Beijing, Dubai, London, Toronto and Shenzhen, China.
Penton consolidates Farm Progress brands in new ag group
Posted on: 03/25/13
New York—Four months after acquiring Farm Progress Cos. from Fairfax Media, Penton Media has announced a new structure for its Agricultural Group that integrates the recently added properties.
San Francisco Chronicle introduces online paid-content model
Posted on: 03/25/13
San Francisco—For 10 years, the free SFGate.com was the online home of Hearst Corp.'s San Francisco Chronicle, the largest-circulation newspaper in Northern California. With the launch Sunday of SFChronicle.com, the Chronicle joined major metropolitan newspapers such as The New York Times,...
McGraw-Hill Construction launches Dodge MarketShare
Posted on: 03/14/13
New York—McGraw-Hill Construction announced the release of Dodge MarketShare, a subscription-based business intelligence tool designed to enable construction industry executives to forecast more accurately.
ePublishing buys Next-Tech Markets
Posted on: 03/12/13
Chicago—ePublishing Inc. has acquired Next-Tech Markets, parent of the B2B Audience Network. Financial terms of the deal were not disclosed.
dmg::events USA to build diverse portfolio
Posted on: 02/13/13
Media Business: What is the company's expansion strategy?
PennWell launches marketing services division
Posted on: 02/07/13
Tulsa, Okla.—Media and information company PennWell Corp. has launched a marketing services division, a stand-alone unit that will provide strategic consulting and marketing solutions such as content marketing, digital and social media, lead generation, product launches and website...
Penton names Territo senior VP-content and user engagement
Posted on: 02/07/13
New York—Penton Media has named Joe Territo senior VP-content and user engagement, a new position. He was most recently executive director-content at Advance Digital, a provider of digital news and information products.
Subscription model (finally) gains ground online
Posted on: 01/22/13
Little by little, digital media brands are challenging the assumption that content must be free for all readers on the Internet. Newspaper companies, which had the largest stake in reader revenues as a result of their traditional paid circulation model in print, have led the way in recapturing...



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