Audience Development Headlines
Posted on: 12/05/13
New York—The New York Times has debuted a responsive-design application for tablet and desktop devices, called Today's Paper, designed to emulate the print newspaper.
Posted on: 12/02/13
London—The UBM Live unit of media company UBM announced it has acquired a 75% stake in NTSR, a Turkey-based event producer. Financial terms of the deal were not disclosed.
Posted on: 11/20/13
San Francisco—UBM Tech's flagship website for IT professionals, InformationWeek, has relaunched on a new community-driven digital platform with responsive design that is optimized for viewing across desktop and mobile devices.
Posted on: 11/13/13
Chicago—Evolving business models are changing the way b-to-b media companies structure their operations and what they expect of their employees, a panel of CEOs said Tuesday at the annual American Business Media Executive Forum here.
Posted on: 11/01/13
Shelton, Conn.—Digital edition circulation for b-to-b and b-to-c print titles edged up slightly in the first half of the year, according to audience data from BPA Worldwide.
Posted on: 10/31/13
New York—The New York Times Co. reported sharply higher total average circulation for its flagship brand, including print and digital, for the six-month period ended Sept. 29. Circulation increased 18% year-over-year for Monday through Friday and 14% for Sunday, according to the latest...
Posted on: 10/08/13
New York—During the first nine months of the year, the number of magazine launches was more than three times the number of closings, according to MediaFinder, an online database of U.S. and Canadian publications.
Posted on: 09/16/13
San Jose, Calif.—Adobe Systems has released new reports within its Digital Publishing Suite that enable publishers to gauge audience readership across digital magazine editions.
Posted on: 07/09/13
New York—Magazine launches and closures both slowed in the first half of the year, according to MediaFinder.com, an online database of U.S. and Canadian publications.
Posted on: 07/02/13
San Francisco—The website for UBM Tech's flagship electronics brand, EE Times, has been relaunched on the company's proprietary platform, designed to facilitate community interaction through moderated discussions, comments, blogs and peer-to-peer knowledge sharing. EE Times is the first UBM...
Posted on: 06/25/13
New York—The Wall Street Journal has launched an original digital video documentary series for its WSJ Live platform called “WSJ Startup of the Year.”
Posted on: 06/18/13
Northstar Travel Media this month acquired Your Travel Insider, an e-newsletter publisher and direct marketing company that targets consumer travelers. Financial terms of the deal were not disclosed. The acquisition moves Northstar, a b-to-b media leader in the corporate travel and conferences and...
Posted on: 06/18/13
The New York Times in May debuted an updated mobile site, turning its attention to a platform that captures a growing stream of traffic from the open Web, particularly social media sites. “Given the sharing nature—and how that continues to proliferate—we see a lot of our traffic...
Posted on: 06/14/13
BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan. Awards were presented in six categories: CEOs, top publishing executives, top digital executives, audience development, events and...
Posted on: 06/05/13
London—The b-to-b marketplace for media, business information and trade shows was worth $77.19 billion in the U.S. last year, an increase of 2.2% over the previous year, according to PricewaterhouseCooper's “Global Entertainment and Media Outlook 2013-2017.”
Posted on: 06/04/13
AOL Defense, AOL Energy and AOL Government were sold in February 2013 for an undisclosed sum to Breaking Media, a b-to-b digital media company that publishes Above the Law for the legal profession, Dealbreaker for the financial industry and Fashionista, a news site for people working in the fashion ...
Posted on: 06/04/13
The past three years have been an experimental phase for fledgling marketing services units at many business media companies. But with experience and some success behind them, those organizations are now going all in, putting talent and technology in place, tightening up organizational structures...
Posted on: 05/29/13
Posted on: 05/21/13
To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. To better reach these always-on-the-go readers, publishers are rolling out mobile-first strategies and...
Posted on: 05/10/13
Shelton, Conn.—About a third (33.8%) of the b-to-b and consumer publications audited by BPA Worldwide reported digital circulation for the second half of last year, the organization said.