WSJ launches MoneyBeat blog

Posted on: 04/17/13

New York—The Wall Street Journal has consolidated six of its blogs into one new one covering global finance, markets, and mergers and acquisitions. The blog, called MoneyBeat, will incorporate content that had been in such others as MarketBeat, Overheard, The Source and all the Deal Journals.

UBM units introduce website for IT decision-makers

Posted on: 11/02/12

New York—UBM TechWeb and UBM DeusM have rolled out Enterprise Conversation, a new website for IT decision-makers.

IDG's TechSignals looks to tap Big Data for advertisers

Posted on: 11/02/12

IDG launched its TechNetwork (IDGTN) four years ago, creating a vertical ad network that allowed marketers to cost effectively reach carefully vetted technology sites and blogs beyond IDG's owned and operated properties. Early last year, IDGTN took another innovative step by embracing the real-...

UBM rolls out UBM Future Cities

Posted on: 10/17/12

New York—Technology publisher UBM has introduced UBM Future Cities, a website aimed at industry executives and decision-makers involved with urbanization.

The trend toward content marketing

Posted on: 10/05/12

We have all noticed the proliferation of content being disseminated by others in our niches. What is eye-opening is the rate at which content marketing is growing.Last month, BtoB released its first-ever research report on the topic— “Content Marketing: Ready for Prime...

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

WebMediaBrands buys social TV blog

Posted on: 08/09/12

New York—Internet media company WebMediaBrands Inc. has acquired social TV blog Lost Remote.com from its founder, Cory Bergman. Financial terms of the deal were not disclosed. Alan Meckler, chairman-CEO of WebMediaBrands, said in a statement that Lost Remote would be combined with...