Social Media Headlines
Posted on: 11/22/13
New York—Penton Marketing Services has introduced new video and social media elements to extend the reach and effectiveness of its sponsored webinar platform.
Posted on: 10/30/13
New York—PR Newswire, a division of UBM, announced it is incorporating responsive Web design into its multimedia news release services.
Posted on: 07/09/13
IDG Enterprise and LinkedIn have partnered to develop sponsored groups on the social media platform, designing a channel to accommodate a surge of interest in content marketing and peer-to-peer communication. The media partnership is the first of its kind for LinkedIn and comes as the company...
Posted on: 06/19/13
New York—NewBay Media has appointed Joe Braue to lead the company's newly launched NewBay Plus Marketing Services division as VP-corporate director.
Posted on: 06/18/13
The New York Times in May debuted an updated mobile site, turning its attention to a platform that captures a growing stream of traffic from the open Web, particularly social media sites. “Given the sharing nature—and how that continues to proliferate—we see a lot of our traffic...
Posted on: 05/21/13
New York—Ziff Davis Inc. announced it has acquired NetShelter, a technology publishing advertising network, from inPowered. Financial terms of the transaction were not disclosed.
Posted on: 05/10/13
New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.
Posted on: 04/29/13
Forbes Media tapped Tom Davis as its new CMO in April, promoting a former senior VP-sales and marketing who had a hand in building revenue across both print and digital properties. Davis has been an evangelist for the company's innovative digital model, including its BrandVoice platform—a...
Posted on: 04/17/13
New York—The Wall Street Journal has consolidated six of its blogs into one new one covering global finance, markets, and mergers and acquisitions. The blog, called MoneyBeat, will incorporate content that had been in such others as MarketBeat, Overheard, The Source and all the Deal Journals.
Posted on: 03/22/13
Fort Collins, Colo.—Penton Technology Group has redesigned the SharePoint Pro and Windows IT Pro websites for Microsoft-focused IT professionals. The updated sites are optimized for mobile viewing and feature simplified navigation, topic-focused pages, more powerful search functionality and...
Posted on: 03/06/13
New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.
Posted on: 02/26/13
McGraw-Hill Cos. launched the Architectural Record Continuing Education app for iPhone users last May and has seen more than 12,000 architects download the mobile version of its popular online credited-course program over the past nine months. More than 6,000 tests have been taken using the mobile...
Posted on: 02/07/13
Tulsa, Okla.—Media and information company PennWell Corp. has launched a marketing services division, a stand-alone unit that will provide strategic consulting and marketing solutions such as content marketing, digital and social media, lead generation, product launches and website...
Posted on: 01/22/13
Atlantic Media's digital-only, global business publication Quartz saw traffic swell in December. The site attracted more than 1.4 million unique visitors, up 63% from November, bringing the tally for its first three months of operation to 3.5 million. That number is more than three times the...
Posted on: 01/08/13
UBM Tech introduced an online environment to support its DESIGN West conference last year, offering engineers a social environment in which they could rate content, make recommendations and interact. The platform, developed by UBM Studios and called DESIGN on Demand, won multiple awards from the...
Posted on: 01/08/13
This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...