OPA taps Mallin as VP-marketing

Posted on: 05/10/13

New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.

Marketers focus content efforts on storytelling

Posted on: 04/29/13

Forbes Media tapped Tom Davis as its new CMO in April, promoting a former senior VP-sales and marketing who had a hand in building revenue across both print and digital properties. Davis has been an evangelist for the company's innovative digital model, including its BrandVoice platform—a...

WSJ launches MoneyBeat blog

Posted on: 04/17/13

New York—The Wall Street Journal has consolidated six of its blogs into one new one covering global finance, markets, and mergers and acquisitions. The blog, called MoneyBeat, will incorporate content that had been in such others as MarketBeat, Overheard, The Source and all the Deal Journals.

Penton Technology Group unveils redesigned websites

Posted on: 03/22/13

Fort Collins, Colo.—Penton Technology Group has redesigned the SharePoint Pro and Windows IT Pro websites for Microsoft-focused IT professionals. The updated sites are optimized for mobile viewing and feature simplified navigation, topic-focused pages, more powerful search functionality and...

At Media Summit: Improving ad performance through collaboration, quality

Posted on: 03/06/13

New York—Media platforms are struggling to adapt to rapidly changing marketing channels, advertising practices and customer preferences, according to roundtable keynote panelists who kicked off the 2013 Media Summit New York. The common challenge: The shift to digital.

McGraw-Hill educational app exceeds audience goals

Posted on: 02/26/13

McGraw-Hill Cos. launched the Architectural Record Continuing Education app for iPhone users last May and has seen more than 12,000 architects download the mobile version of its popular online credited-course program over the past nine months. More than 6,000 tests have been taken using the mobile...

PennWell launches marketing services division

Posted on: 02/07/13

Tulsa, Okla.—Media and information company PennWell Corp. has launched a marketing services division, a stand-alone unit that will provide strategic consulting and marketing solutions such as content marketing, digital and social media, lead generation, product launches and website...

Atlantic's Quartz builds momentum quickly

Posted on: 01/22/13

Atlantic Media's digital-only, global business publication Quartz saw traffic swell in December. The site attracted more than 1.4 million unique visitors, up 63% from November, bringing the tally for its first three months of operation to 3.5 million. That number is more than three times the...

UBM Tech evolves event technology strategy

Posted on: 01/08/13

UBM Tech introduced an online environment to support its DESIGN West conference last year, offering engineers a social environment in which they could rate content, make recommendations and interact. The platform, developed by UBM Studios and called DESIGN on Demand, won multiple awards from the...

Business media companies plan to accelerate growth

Posted on: 01/08/13

This year should see business media companies continue to operate leanly as they strive to broaden their revenue streams beyond print and online display advertising, implement digital- and mobile-first approaches to content, and invest in new data technologies. For some traditional companies, this...

Audit Bureau of Circulations changes name to Alliance for Audited Media

Posted on: 11/16/12

New York—The Audit Bureau of Circulations (ABC), which was founded in 1914, has changed its name to the Alliance for Audited Media, effective immediately.

UBM units introduce website for IT decision-makers

Posted on: 11/02/12

New York—UBM TechWeb and UBM DeusM have rolled out Enterprise Conversation, a new website for IT decision-makers.

IDG's TechSignals looks to tap Big Data for advertisers

Posted on: 11/02/12

IDG launched its TechNetwork (IDGTN) four years ago, creating a vertical ad network that allowed marketers to cost effectively reach carefully vetted technology sites and blogs beyond IDG's owned and operated properties. Early last year, IDGTN took another innovative step by embracing the real-...

UBM rolls out UBM Future Cities

Posted on: 10/17/12

New York—Technology publisher UBM has introduced UBM Future Cities, a website aimed at industry executives and decision-makers involved with urbanization.

Hanley Wood builds out digital operations

Posted on: 10/09/12

Hanley Wood, which covers the housing and construction industries, is taking its digital media efforts to another level. In August the b-to-b media company promoted Andy Reid to the newly created position of president-digital and strategic development. Reid, who was previously president of eMedia...

Publishers see challenges with responsive design

Posted on: 10/05/12

Facebook CEO Mark Zuckerburg aired his frustration with Web apps and responsive design last month at the TechCrunch Disrupt SF 2012 conference, saying that the social network's biggest mistake had been “betting too much on HTML5.”

The trend toward content marketing

Posted on: 10/05/12

We have all noticed the proliferation of content being disseminated by others in our niches. What is eye-opening is the rate at which content marketing is growing.

Close audience relationships key to continued success

Posted on: 10/05/12

Over the last few years, I've engaged in a number of conversations about the changing dynamic of the b-to-b publishing sector. Whether talking with our internal team at Edgell or with friends and colleagues in the industry, the discussion often focuses on how media companies are being challenged by ...

'Aviation Week' relaunches

Posted on: 10/05/12

McGraw-Hill Cos.' July relaunch of Aviation Week & Space Technology was the latest in a series of initiatives designed to boost the brand's audience and create more integrated marketing packages.

Thoughts on the future of b-to-b media

Posted on: 09/14/12

I've been asked to share my thoughts on what the future of b-to-b media will look like. The request reminded me of advice I'm sure you've heard before: If someone insists they know what the future will be, politely say, “Yeah, right,” and walk away.