Kramer embarks on reshaping 'USA Today'

Posted on: 11/05/12

When Larry Kramer was editor of the San Francisco Examiner in the 1980s, one of his responsibilities was managing gonzo journalist Hunter S. Thompson, author of “Fear and Loathing in Las Vegas.” Kramer, president-publisher of Gannett Co.'s USA Today, recently tackled another tough...

'The Economist' sets digital rate base of 50,000

Posted on: 09/26/12

New York—The Economist has established a rate base of 50,000 digital-only subscribers who will pay an average of $106.61 per subscription. The new rate base will take effect in January 2013.

Hearst Digital debuts private ad exchange

Posted on: 06/27/12

New York—Hearst Digital Media, the online publishing division of Hearst Magazines, has introduced an ad exchange to enable targeted marketing campaigns across the company's more than 25 digital brands.

Survey: Digital editions popular with broadcast tech buyers

Posted on: 06/12/12

New York—About half of broadcast technology buyers read digital editions of trade magazine, according to a recent study, “Improving Marketing Effectiveness,” conducted by Josh Gordon Group. The study found that 81.1% of respondents read a trade publication at least once a month.

Data and content move beyond reprints to new platforms, emerging markets

Posted on: 06/08/12

Publishers have accelerated their licensing businesses, finding new ways to monetize core assets not only by stretching their brands into emerging markets but also by circling back to partners and selling licenses for digital editions. Data products and event content have also helped swell revenue...